ABS-CBN 1963-1972
1963-1967
DYXL-TV channel 4, the first television station in Western Visayas, was launched by CBN (later merging into ABS-CBN from ABS).
1967-1972
Banahaw Broadcasting Corporation 1972-1978
1972-1978
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After the declaration of Martial Law by then-President Ferdinand Marcos, and the takeover of ABS-CBN by his crony, Roberto Benedicto, DYXL-TV reopened as DYBW-TV, and became part of the Banahaw Broadcasting Corporation (opposite DYCB-TV 3 in Cebu).
Government Television Network/Maharlika Broadcasting System 1978-1988
1978-1988
Channel 4 became an owned-and-operated station of the government-owned GTV (later the Maharlika Broadcasting System, now People's Television Network). The call letters were reverted to the original DYXL-TV.
ABS-CBN 1988-2020
1988-1992
1992-1999
2000-2014
The logo was given a major revamp on January 1, 2000, with the dawn of the new millennium. The ABS and CBN acronyms merged below, forming the unified name ABS-CBN, and was given a more refined version of its typeface. The three rings and vertical line remain, but the outlined black box encasing them was removed and replaced by a grey square.
2014-2020
In late 2013, ABS-CBN refreshed their then-current logo. While the overall design remains unchanged, the typeface of the name has been simplified by removing the serifs, the rings and vertical line are drawn thicker, and the grey square is replaced with a white square. The logo was originally launched as a secondary logo on October 7, 2013, and then as the new corporate logo of the company on January 1, 2014.
