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Dajm[]

1953–19??[]

Logopedia InfoWhite LOGO MISSING
Logopedia InfoWhite UNKNOWN YEAR

19??–1990[]

Dajm logo 1986

Up until 1990, the name was spelt with a 'J' instead of an 'I' in Nordic countries.

Logopedia InfoWhite UNKNOWN YEAR

Daim[]

1990–1995[]

Logopedia InfoWhite LOGO MISSING

1995–1998[]

Daim logo 90s

In 1995, Daim was given a new logo and the packages, which until then had been mostly brown, would now feature the stronger red colour still used to this day, the brown colour now being less prominent.

1998–2005[]

Daim logo 1998

The packaging was redesigned once again in 1998, with the 'D' seemingly being cracked off the rest of the word to reveal the hard interior.

2005–present[]

Daim logo 2006
Designer:  Landor Associates
Typography:  Unknown
Launched:  Spring 2005

The Daim bar got a more explosive design in the spring of 2005. It was created by Landor Associates in London.

See also[]


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