Dajm
1953-19??
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19??-1990
Up until 1990, the name was spelt with a 'J' instead of an 'I' in Nordic countries.
Daim
1990-1995
-
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1995-1998
Daim was made over in 1995. The packages, which until then had been mostly brown, would now feature the stronger red colour, the brown colour now being less prominent.
1998-2005
In the United Kingdom and Ireland, Daim was known as the 'Dime' bar until 2005.
2005-present
The Daim bar got a more explosive design in the spring of 2005. It was created by Landor Associates in London.
See Also
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