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Dajm

1953-19??

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19??-1990

Dajm logo 1986

Up until 1990, the name was spelt with a 'J' instead of an 'I' in Nordic countries.

Daim

1990-1995

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1995-1998

Daim logo 90s

Daim was made over in 1995. The packages, which until then had been mostly brown, would now feature the stronger red colour, the brown colour now being less prominent.

1998-2005

Daim logo 1998
The packaging was redesigned once again in 1998, with the 'D' seemingly being cracked off the rest of the word to reveal the hard interior.

2005-present

Daim logo 2006

The Daim bar got a more explosive design in the spring of 2005. It was created by Landor Associates in London.

See Also


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