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Dajm

1953-19??

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19??-1990

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Up until 1990, the name was spelt with a 'J' instead of an 'I' in Nordic countries.

Daim

1990-1995

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1995-1998

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Daim was made over in 1995. The packages, which until then had been mostly brown, would now feature the stronger red colour, the brown colour now being less prominent.

1998-2005

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The packaging was redesigned once again in 1998, with the 'D' seemingly being cracked off the rest of the word to reveal the hard interior.

2005-present

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The Daim bar got a more explosive design in the spring of 2005. It was created by Landor Associates in London.

See also


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