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Dime[]

199?–1998[]

DIME1

1998–2005[]

DIME2

Daim[]

2005–present[]

Daim logo 2006
Designer:  Landor Associates
Typography:  Unknown
Launched:  Spring 2005

In 2005, the spelling in the UK and Ireland was changed to "Daim", in line with the rest of the world.[7]

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