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Logopedia
1953–19?? 19??–1990 1990–1995 1995–1998 1998–2005 2005–present
1953–19?? 19??–1990 1990–1995 1995–1998 1998–2005 2005–present

Dajm[]

1953–19??[]

UNKNOWN YEAR

19??–1990[]

Up until 1990, the name was spelt with a 'J' instead of an 'I' in Nordic countries.

UNKNOWN YEAR

Daim[]

1990–1995[]

LOGO MISSING

1995–1998[]

In 1995, Daim was given a new logo and the packages, which until then had been mostly brown, would now feature the stronger red colour still used to this day, the brown colour now being less prominent.

1998–2005[]

Designer:  Design Bridge
Typography:  Unknown
Launched:  Unknown

The packaging was redesigned once again in 1998, with the 'D' seemingly being cracked off the rest of the word to reveal the hard interior.

2005–present[]

Designer:  Landor Associates
Typography:  Unknown
Launched:  Spring 2005

The Daim bar got a more explosive design in the spring of 2005. It was created by Landor Associates in London.

See also[]