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| 1959–1986 | 1986–1991 | 1991–2004 | 2004–2020 | 2020–present | 2022 (tentative) |
Darkie
1959–1986
Darlie
1986–1991
Darkie is renamed to Darlie on October 23rd, 1986.
1991–2004
The face of Darlie toothpaste man changed complexion on September 5th, 1991 due to racist imagery.
2004–2020
This logo with the italic font 'DARLIE' introduced in February 5th, 2004.
2020–present
2022 (tentative)
The logo change will be affected with the Chinese name change.
| Current brands: Ajax | Colgate | Co. by Colgate | Darlie (50%) | Hill's | Murphy Oil Soap | Palmolive (Personal Hygiene | Dishwashing) | Protex | Sanex | Softsoap | Speed Stick (Lady Speed Stick | Teen Spirit) Former/defunct brands:  |
