![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
1959–1986 | 1986–1991 | 1991–2004 | 2004–2020 | 2020–2022 | 2021–2024 | 2024–present |
Darkie[]
1933–1959[]
LOGO MISSING |
1959–1989, 1959–1990 (Hong Kong)[]
Darlie[]
1989–1991, 1990–1991 (Hong Kong)[]
Darkie was renamed Darlie on January 27, 1989, and March 1990 in Hong Kong.
1989–2004[]
SVG NEEDED |
The face of Darlie toothpaste man changed complexion due to racist imagery.
2004–2020[]
SVG NEEDED |
This logo with the italic font 'DARLIE' was introduced on February 5th, 2004.
2020–2022[]
SVG NEEDED |
2021–2024[]
SVG NEEDED |
The logo change is affected by the Chinese name change.
2024–present[]
SVG NEEDED |
Current brands: Ajax | Axion | Colgate (Co. by Colgate | Slim Soft) | Cuddly | DanKlorix | Darlie (50%)1 | Elmex | EltaMD Skin Care | Fabuloso | Filorga | Fleecy | Fluffy | Hello Products | Hill's | Irish Spring | Meridol | Murphy Oil Soap | Palmolive (Men | Personal Hygiene | Dishwashing) | PCA Skin | Pinho Sol | Protex | Sanex | Softlan | Softsoap | Sorriso | Soupline | Speed Stick (Lady Speed Stick | Teen Spirit) | Sta-Soft | Suavitel | Tom's of Maine | Tahiti Former/defunct brands: Notes: |