Das Erste

This page only shows primary logo variants. For other related logos and images, see: /Other

Contents
1934–1944	1950–1954	1954–1965	1965–1970	1970–1984
1984–1997	1997–2003	2003–2015	2015–present

Das Erste, meaning The First, is the flagship channel of German public-broadcasting consortium ARD, and the oldest TV channel in Germany.

Fernsehsender Paul Nipkow

1934–1944

NWDR-Fernsehen

1950–1954

Deutsches Fernsehen

1954–1965

ARD Deutsches Fernsehen

1965–1970

1970–1984

DESIGNER Unknown

TYPOGRAPHY Neue Haas Grotesk Bold

USAGE Official

http://www.youtube.com/watch?v=Kvn70bK5uBg

Erstes Deutsches Fernsehen

1984–1997

DESIGNER Cranston/Csuri Productions Hans Bacher

TYPOGRAPHY Futura

USAGE Official

3D Version.

Ident

News Opening

On Monday, 1 October 1984, ARD introduced a new logo accompanied by the first CGI ident broadcast on German television created by Cranston/Csuri Productions in Columbus, Ohio. The logo, the storyboards for the ident and the new intros part of the rebrand were made by Hans Bacher.

Bacher's initial designs

More of Bacher's initial designs

Storyboard for the ident

Part of the storyboard for the ident

Storyboard for the ARD Sportschau Intro

Work on the ARD Sportschau intro in Cranston-Csuri

Das Erste

1997–2003

DESIGNER Unknown

TYPOGRAPHY Myriad Pro Bold

USAGE Official

Symbol

Symbol w/o "ARD" word (used as on-screen bug)

Horizontal logo (used on idents 2000-2003)

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2003–2015

DESIGNER Unknown

TYPOGRAPHY Unknown

USAGE Official

HD logo

HD DOG

2015–present

DESIGNER Unknown

TYPOGRAPHY Myriad Pro Bold

USAGE Official

Originally only used on the channel's Facebook page, this logo launched on air in February 2015.

Stacked version

HD logo