This page only shows primary logo variants. For other related logos and images, see:
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| 1934–1944 | 1950–1954 | 1954–1965 | 1965–1970 | 1970–1984 |
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| 1984–1997 | 1997–2003 | 2003–2015 | 2015–present | |
Das Erste, meaning The First, is the flagship channel of German public-broadcasting consortium ARD, and the oldest TV channel in Germany.
Fernsehsender Paul Nipkow
1934–1944
NWDR-Fernsehen
1950–1954
Deutsches Fernsehen
1954–1965
ARD Deutsches Fernsehen
1965–1970
1970–1984
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http://www.youtube.com/watch?v=Kvn70bK5uBg
Erstes Deutsches Fernsehen
1984–1997
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3D Version.
Ident
News Opening
On Monday, 1 October 1984, ARD introduced a new logo accompanied by the first CGI ident broadcast on German television created by Cranston/Csuri Productions in Columbus, Ohio. The logo, the storyboards for the ident and the new intros part of the rebrand were made by Hans Bacher.
Bacher's initial designs
More of Bacher's initial designs
Storyboard for the ident
Part of the storyboard for the ident
Storyboard for the ARD Sportschau Intro
Work on the ARD Sportschau intro in Cranston-Csuri
Das Erste
1997–2003
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.svg "ARD (1996-2003).svg (4 KB)")
Icon
ARD-less icon (used as on-screen bug)
Horizontal logo (used on idents 2000-2003)
_Print.svg "ARD (1996-2003) Print.svg (4 KB)")
Print icon
ARD-less print icon (used as on-screen bug)
Horizontal print logo (used on idents 2000-2003)
2003–2015
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Print variant
White variant
Icon
Print icon
White icon
HD variant
.svg "Das Erste HD (2003 Stacked).svg (3 KB)")
Stacked HD variant
2015–present
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Flat variant
Stacked variant
Stacked flat variant
Gradient icon
Flat icon
HD variant (2015–2016)
HD variant (2016–present)
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SVG NEEDED |
Originally only used on the channel's Facebook page, this logo was launched on air in February 2015.
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Das Erste |
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