Dave

1998–1999	1999–2001	2001–2003	2003	2003–2004	2004–2007	2007–present

UK Gold Classics

1998–1999

UK Gold Classics launched in October 1998.

Prior to 2003, the channel was essentially an offshoot from UK Gold and either showed timeshifted programmes from that channel or programmes of similar themes. The visual identity and graphics were also shared with UK Gold.

UK Gold 2

1999–2001

On April 2, 1999, UK Gold Classics was replaced by UK Gold 2.

2001–2003

• UKTV Channel Idents - 2001

2003

UK G²

2003–2004

On November 12, 2003, UK Gold 2 was replaced by UK G². The visual identity was created by BBC Broadcast.

"UK G2 brings together a carefully chosen mix of comedy and drama that have a uniquely British sardonic view of the world and will feature repeats of hit comedies and dramas including Have I Got News For You, Room 101 and Spooks.

The channel identity reflects this, as it is based on the idea of "bending the rules." The identity for the new channel reflects the irreverent humour of its shows. Individual films observe people who should know better, mischievously flouting social convention and unexpectedly bending the rules." - BBC Broadcast press release

• Press release[1]

The 3d version of the logo used on promos and Idents.

UKTV G2

2004–2007

On March 8, 2004, all UKTV channels adopted the UKTV name and UK G² became UKTV G2.

Dave

2007–present

On October 15, 2007, UKTV G2 was launched on the terrestrial television platform and renamed Dave, as part of a major rebranding of UKTV's channels, where every channel would get a distinct name. The tagline for the new channel was "the home of witty banter". The visual identity for the relaunched channel was created by Red Bee Media.

Alternate logo used often from 2009–2014

Timeshift channel, renamed from "Dave +1" in February 2009

Dave was renamed "David" on 18 June 2015, for the launch of Hoff the Record with David Hasselhoff