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Contents

1 1973–2001
2 2001–2008
3 2008–2010
4 2010–2012
5 2012–2017
6 2017-present

1973–2001

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on 1973, Dawn has launched in 1973.

2001–2008

BETTER LOGO NEEDED

2008–2010

2010–2012

2012–2017

2017-present

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ON 2017, The teardrop at the center of "a"

V • T • E

Procter & Gamble

Subsidiaries:

Procter & Gamble Philippines | Procter & Gamble Entertainment

Home care brands:
Ambi Pur | Ariel (Dynamo) | Bold | Bonux 3 in 1 (Rindex 3en1) | Bounce | Bounty | Cascade | Cheer | Comet | Daz | Downy (Lenor) | Dreft | Era | Fairy (Dawn | Dreft | Jar | Yes) | Febreze | Flash | Gain | Gala | Joy | Microban 24 | Mif 3v1 | Mr. Clean (Mr. Proper) | Salvo | Swiffer | Tide (Ace | Alo | Fab | Vizir) | Viakal | Zevo

Personal care brands:
Alldays | All GOOD | Always (Orkid | Whisper) | Aussie | Bounty | Braun | Charmin | Gillette (Fusion | Venus) | Hair Food | Head & Shoulders | Herbal Essences | Ivory | Joy | Joy+glee | Just | Luvs | Native | o.b. | Olay | Old Spice | Pampers (Kandoo) | Pantene | Puffs | Rejoice | Safeguard | Secret | SK-II | Snowberry | Tampax | The Art of Shaving | This is L.‎

Healthcare brands:
Align | Bion3 | Blend-a-med (Blendax) | Cebión | Clearblue | Crest (Kid's | Scope) | Femibion | Fixodent | Illadin | Kytta | Metamucil | Nasivin | Neurobion | Oral-B (Stages) | Pepto-Bismol | Prilosec OTC | Sangobion | Seven Seas | Vicks (NyQuil | Zzzquil) | Dolo-Neurobion | Livogen | Evion

Former/defunct brands:
Zest³ | Camay³ | Duracell⁶ | Clearasil⁷ | Sure | Folgers | Pringles⁴ | Clairol⁵ | CoverGirl¹ | Cushelle (Zewa | Lotus | Edet | Regio) | Max Factor¹ | Wella⁵ | Pert Plus | Plenty | Crisco | Eukanuba² | Iams² | Jif (peanut butter) | Prell | Duncan Hines

Notes
¹Now owned by Coty
²Now owned by Mars, Incorporated
³Now owned by Unilever
⁴Now owned by The Kellogg Company
⁵Now owned by Wella Company
⁶Sold out by Berkshire Hathaway
⁷Now owned by Reckitt
⁸Under license from Essity

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