On March 12, 2024, Decathlon unveiled a major brand refresh for the first time in 48 years, overhauling the word mark as well as adding a new symbol, referred to as L’Orbit. The logo represents a mountain and wave, symbolising the outdoors. Before its official launch, the logo has been teased on some items that were manufactured before the new logo was officially announced.
While Decathlon's new logo debuted on their social accounts and websites, the change has slowly been applied to stores globally, through new store openings and renovations.
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