On October 19, 2009, All Music was renamed to Deejay TV in order to boost the poor viewer ratings.
On February 1, 2015, the channel became a property of Discovery Italia, but maintained the previous name. However, this logo is short-lived.
On September 9, 2015, the channel was renamed again to Deejay TV NOVE, and "Canale" was dropped from its name, as the channel launched a new look with a restyling graphics package, focussing on the word "NOVE", but this logo is also short-lived.
On January 14, 2018, the channel was completely re-launched by the original owner GEDI Gruppo Editoriale on the channel 69.