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Logopedia
1909–1917 1917–1966 1964–1984 1983–1990 1989–2003 2003–present 2013–2023
1909–1917 1917–1966 1964–1984 1983–1990 1989–2003 2003–present 2013–2023

1886–1909[]

LOGO MISSING

1909–1917[]

The Del Monte shield made its first appearance in 1909. [1]

1917–1966[]

After the launch of the 1964 logo, this one would continue to be used on most other products until being phased out between late 1965 and 1966.

1964–1984[]

Designer:  Walter Landor Associates
Typography:  Custom
Launched:  May 1964

This logo first appeared on the cans of Del Monte's line of carbonated beverages upon their launch in May 1964. It stayed on some packaging until 1984.

1983–1990[]

Designer:  Unknown
Typography:  Custom
Optima
Launched:  November 1983.

The Del Monte name was redesigned in 1983, with the typeface of its "Quality" subtitle changed to Optima.

1989–2003 (United States), 1989–present (International)[]

Designer:  Lippincott & Margulies
Typography:  Custom
Palatino Italic
Launched:  December 1989

An updated logo with "Quality" in Palatino was phased in alongside some redesigned labels in December 1989. By the next December it had fully replaced the 1984 logo. This logo is still in use in many other countries.

2003–present (United States, Canada)[]

This version was introduced in the United States by the Del Monte Corporation in 2003.

2013–2023 (United States)[]

Designer:  PhilippeBecker
Typography:  Custom
Launched:  2013

References[]