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1998–2009[]

Del Valle (Old)

2009–2023[]

Del Valle old
Logopedia InfoWhite SVG NEEDED
Designer:  Duffy & Partners
Typography:  Unknown
Launched:  2009

2023–present[]

Del Valle 2023
Logopedia InfoWhite SVG NEEDED
Designer:  Jones Knowles Ritchie
Grey
VMLY&R
Landor & Fitch
Typography:  Custom
Launched:  May 2, 2023

An international rebrand was launched on May 2nd, 2023 for the entire Minute Maid portfolio.

According to a press release, it will create a newly harmonized look for international consistency, which includes not only the Minute Maid brand, but also its sister brands Cappy in Europe and Africa, plus del Valle and Cepita del Valle in Latin America. [1]

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