Dell Inc. (originally known until mid-2003 as Dell Computer Corporation) is an American multinational manufacturer of computing and software products, as well as enterprise and business solutions. It is one of the largest personal computer manufacturers in the world, with product lines such as Inspiron, Latitude, XPS, and Precision. It is a subsidiary of Dell Technologies, a holding company formed in 2016.
Dell debuted a new logo in 1992, designed by Siegel+Gale. It is especially well-known for its distinctive tilted letter "E" (which was to refer to "the world turning to its ear", as per founder Michael Dell), which has also been retained in different variations. In 2001, a slogan was introduced "Easy As Dell", later in 2007 another slogan was introduced "Yours is here" to coincide the release of new Windows Vista powered laptops.
Futura Extra Bold (modified, logo) Museo (marketing, corporate)
Launched:
November 23, 2010
On November 23, 2010, Dell's logo was gradually updated by making the "E" squarer, reducing the spaces between the two "L's" and by enclosing it in a blue circle, alongside the introduction of the slogan "The power to do more". However, the Windows 7-era variant of the previous logo (on a glossy black circle) remained in use on the boot screens of its post-2009 computers until Windows 8, when it switched to an inverted print version of this logo. This design principle was based on the other two variants of the last logo. The corporate typeface was a custom version of the popular Museo font.
Despite the late 2016 rebrand, this logo was still used in tandem with the next one, as it was still seen on many new models, accessories, and (to an extent) advertising at the time until 2018, when the current logo began to be more prominent then. This logo is still used as favicon of its website, as well as some packaging. Though this logo's implementation on the Website and some social media networks was done on November 23, 2010, but in very rare cases starting from Late 2009, this logo's print version was used in many commercials, followed by a light blue variant of this in March 2010, but with the old slogan "Yours is here".
With the creation of the new parent company Dell Technologies, after its merger with EMC Corporation on September 7, 2016, Dell introduced a new wordmark and corporate identity with thinner strokes in the logo. The Dell wordmark was also introduced for Dell Technologies.
Dell now has two corporate fonts: Dell Replica (a custom version of the LL Replica font, used in the corporate identity and marketing materials) and the free Roboto font (used on websites and digital platforms).
