For the new parent company, see Dell Technologies.
This page only shows primary logo variants.
For other related logos and images, see:


Pcs limited Dell 1984 Dell (1989) Dell (2010) Dell 2016
1984–1987 1987–1989 1989–2016 2010–2016 2016–present

PC's Limited


Pcs limited

Dell was founded as PC's Limited in 1984.



Dell 1984

PC's Limited was renamed as Dell in 1987.


Dell (1989)

Dell debuted a new logo in 1989, and was designed by Siegel+Gale.


Dell (2010)

From early-late 2010, Dell's well-known logo was gradually updated by making the "E" more square, reducing the spaces between the two "L's," and enclosing it in a blue circle, but the Windows 7 variant of the previous logo had since then remained use on the boot screens of many of Dell's post-2009 computers. This design principle was based on the other two variants of the last logo. This additionally saw the introduction of a new tagline, "The power to do more" (which would last until the following logo's introduction in late 2016). This still remains use as the website's favicon, some portals, and on many of its current computers to date.


Dell 2016

In 2016, Dell's wordmark was changed to have a thinner look, after its merger with EMC Corporation was completed on September 7. The new wordmark was also adopted for its new owner Dell Technologies' logo.

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