Logopedia
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Logopedia
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Contents

1925–1928 1928–1930 1930–1934 1934–1951 1934 1935
1925–1928 1928–1930 1930–1934 1934–1951 1934 1935
1945–1953 1953–1955 1955–1959 1959 1959–1962 1962–1966
1945–1953 1953–1955 1955–1959 1959 1959–1962 1962–1966
1963–1993 1966–1976 1976 1985–1987 1987–1995 1993–1995
1963–1993 1966–1976 1976 1985–1987 1987–1995 1993–1995
1995–2000 2000–2004 2004–2007 2007–present
1995–2000 2000–2004 2004–2007 2007–present

Huff Daland Dusters

1925–1928

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Delta Air Services

1928–1930

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Delta Air Corporation

1930–1934

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Delta Air Lines (First era)

1934–1951

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1934

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1935

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1945–1953

Delta 1945.png
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This logo was used, in variations, until 1962. The wing on the left is left over from their first logo, and represents the Roman of travel and commerce, Mercury.

Delta C&S

1953–1955

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In 1953, Delta merged with Chicago & Southern Air Lines which changed Delta's name to Delta C&S. Delta would keep that name for the next two years.

Delta Air Lines (Second era)

1955–1959

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1959

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1959–1962

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Using the triangle "widget" (representing the greek letter Δ "Delta")from their first jet service (Delta Royal Jet Service) logo turned sideways, Delta used this logo to symbolize the speed of jets.

1962–1966

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1963–1993

Delta 1963.png

1966–1976

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1976

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The logo was created for America's bicentennial celebrations.

1985–1987

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1987–1995

Delta 1987.svg

1993–1995

Delta 1993.svg

1995–2000

Delta Air Lines 1999.svg

2000–2004

Delta logo 2000.svg

In early 2000, Delta were persuaded by Landor Associates to make a number of changes to their identity. This included dropping "Air Lines" from their logo and softening the arch in the triangle.

2004–2007

Delta logo 2004.svg

In July 2004, Delta reverted back to the sharper widget symbol, partly due to employee suggestions and to coincide with the company's 75th anniversary on June 17, 2004. There were, however, no other changes to the livery.

2007–present

Delta Air Lines.svg

On April 30, 2007, Delta Air Lines presented a completely new look, the same day the airline emerged from bankruptcy. The triangle is now all red, with one side in a slightly darker shade to give the symbol some depth. Lippincott Mercer created the new identity.

See also


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