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DieHard is an automotive battery brand originally marketed by Sears. Advance Auto Parts acquired the brand in 2019.

1967–2008[]

Diehard-1967

2008–present[]

Diehard-2008

External links[]

Official website

V • T • E

Predecessor companies

Sears Holdings | Sears, Roebuck and Co. | Kmart Corporation

Retailers
United States
Current: Kmart | Sears | Sears Home & Life
Former: American Freight | Borders Group (Borders • Waldenbooks • Planet Music) | Lands' End | Makro (United States) | OfficeMax | Orchard Supply Hardware | PayLess Drug Stores
Other
Current: Sears (Mexico | Guatemala)
Former: Kmart Australia
Defunct/Dissolved
American Fare (Store) | Builders Square | Eaton's | Gala (Chile) | The Great Indoors | Kmart Canada | Kmart Czechoslovakia | Kmart Puerto Rico | Kmart Chef | Kmart Express | Kmart Supercenter | mygofer | Pace Membership Warehouse | Sears Brazil | Sears Canada | Sears Colombia | Sears Costa Rica | Sears Essentials | Sears Grand | Sears Honduras | Sears Home (Canada) | Sears HomeLife | Sears Hometown Store | Sears Hometown Store (Canada) | Sears Outlet | Sears Panama | Sears Roebuck del Perú | Sears Venezuela | Simpsons (Canada) | Sports Authority | Venture Stores | Waltons-Sears

Brands
Current
Alphaline | Athletech | Country Living | Covington | Easy Living | Elle (Mexico) | Joe Boxer | Kenmore | Penske | Pier 1 Imports (Mexico) | Roebuck & Co. | Route 66 | Shopyourway | Smart Sense | Thom McAn | Toughskins | Weatherbeater
Former
Craftsman (evolv) | DieHard
Defunct
American Fare (Brand) | Companion | K-Gro | Martha Stewart Everyday | Silvertone | Tele-Games | Trax

Other
Current
United States: A&E Factory Service | Kmart for Kids | Sears Archives | Sears Auto Center | Sears Flowers | Sears Home Services | Sears Optical | Sears Parts & Repair | Sears Portrait Studio | Sears Vacations
Mexico: Sears Auto Center | Sears Servicio Tecnico
Former
Allstate | Coldwell Banker | Dean Witter Reynolds | Discover Card | Innovel | National Tire and Battery | Sears Centre | Sears Tower
Defunct
Flowers by Sears (Canada) | Prodigy | Sears Connect (Mobile) (Canada) | Sears Home Services (Canada) | Sears Financial (Canada) | Sears Portrait Studio Canada (Canada) | Sears Services Residentiels (Canada) | Sears Travel (Canada)

Transformco

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