Logopedia
Advertisement
1982–1987 1987–1994 1994–1997 1997–2002 2002–2007 (International), 2002–2011 (Asia), 2002–2015 (UK) 2002–2007 (US)
1982–1987 1987–1994 1994–1997 1997–2002 2002–2007 (International), 2002–2011 (Asia), 2002–2015 (UK) 2002–2007 (US)
2007–2017 2015–2021 (UK) 2017–2022 (Australia) 2017–present 2022–present (Australia)  
2007–2017 2015–2021 (UK) 2017–2022 (Australia) 2017–present 2022–present (Australia)

1982–1987[]

Diet Coke 1982
Designer:  The Schechter Group
Typography:  Custom
Launched:  July 8, 1982

1987–1994[]

Diet-coke-1
Designer:  Landor Associates
Typography:  Baker Signet (modified)
Launched:  1987

1994–1997[]

Diet Coke 1994
Designer:  Neil Powell and
Alan Leusink of
Duffy Design
Typography:  Custom
Launched:  April 1994

1997–2002[]

Diet Coke 1997
Designer:  SBG Partners
Typography:  Custom
Launched:  February 28, 1997

In 1997, a small modification to the logo was implemented where the tail attached to the top of the "k" in "Coke" was removed, and in some instances a glass added to the left of "Diet."

2002–2007 (International), 2002–2011 (Asia), 2002–2015 (UK)[]

Diet Coke UK
Logopedia InfoWhite SVG NEEDED
Designer:  Unknown
Typography:  Custom
Launched:  December 2002

2002–2007 (US)[]

Diet Coke
Designer:  Unknown
Typography:  Custom
Launched:  December 2002

2007–2017[]

Diet Coke Logo
Designer:  Turner Duckworth
Typography:  Custom
Launched:  2007

2015–2021 (UK)[]

Diet Coke logo UK

The new branding was introduced in 2015, under the "one brand" strategy. This logo looks much like the 1990's logo.[1]

2017–2022 (Australia)[]

Diet Coca-Cola 2017 AU

The new branding was introduced in 2016 in Australia only, under the “one brand” strategy.[2]

2017–present[]

Diet Coke 2018

On December 25, 2017, Diet Coke introduced a complete overhaul of their brand packaging, with the inclusion of four new flavors for the U.S. and Canadian markets.

The new branding also included a slightly modified version of the previous logo. Some noticeable changes include the "Diet" script being much smaller, "Diet" and "Coke" using a singular color instead of two tones, the "k" and "e" in "Coke" no longer connecting, and serifs removed from the "k". The final product looks similar to the 1994 logo.

2022–present (Australia)[]

Coca-Cola Diet 2022

The product began to be marketed as "Coca-Cola Diet" in Australia.

References[]

Advertisement