Diet Coke 1994.svg
Diet Coke 1994 logo large.jpg
Enjoy Diet Coke.svg
Diet Coke 90s.svg


Diet Coke 1997.svg
Diet Coke logo 1997.svg

In 1997, a small modification to the logo was implemented where the tail attached to the top of the "k" in "Coke" was removed, and in some instances a glass added to the left of "Diet."

2002–2007 (International), 2002–2011 (Asia), 2002–2015 (UK)

Diet Coke UK.png
Diet Coke logo 2003.svg

2002–2007 (USA)

Diet Coke.svg
Diet Coke 2003.svg


Diet Coke Logo.svg

2015–2021 (UK)

Diet Coke logo UK.svg

The new branding was introduced in 2015, under the "one brand" strategy. This logo looks much like the 1990's logo.[1]

2017–present (Australia)

Diet Coca-Cola 2017 AU.svg

The new branding was introduced in 2016 in Australia only, under the “one brand” strategy. [2]


Diet Coke 2018.svg

On December 25, 2017, Diet Coke introduced a complete overhaul of their brand packaging, with the inclusion of four new flavors for the U.S. and Canadian markets.

The new branding also included a slightly modified version of the previous logo. Some noticeable changes include the "Diet" script being much smaller, "Diet" and "Coke" using a singular color instead of two tones, the "k" and "e" in "Coke" no longer connecting, and serifs removed from the "k". The final product looks similar to the 1994 logo.