The Coca-Cola Company first introduced Diet Cherry Coke in Salt Lake City, Utah in mid-March, 1986. Diet Cherry Coke was relaunched for a limited time in July 2025 with this packaging, available only at Kroger and Canadian Costco locations.
1996–2002[]
Designer:
Scott Banks for BAD Studio
Typography:
Custom
Launched:
1996
This logo was introduced a year after Cherry Coke's own overhaul, but designed by Atlanta identity firm BAD Studio.
2002–2004[]
Diet Coke Cherry[]
2004-2007[]
2007–2018[]
Diet Coke Feisty Cherry[]
2018–2020[]
Diet Coke Cherry was reformulated and reintroduced as Diet Coke Feisty Cherry in 2018, as part of Diet Coke's "Millennial" campaign. It would be discontinued by the end of 2020.
