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| − | == |
+ | ==1982–1987== |
| − | [[File: |
+ | [[File:DietCoke82.jpg|centre|thumb|220x220px]] |
| + | <gallery position="center" columns="1" bordercolor="transparent" bordersize="none" captionalign="center" captionsize="small" spacing="small"> |
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| − | |||
| + | Diet coca cola.png|Version of Diet Coke logo as Diet Coca Cola |
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| − | <gallery position="center" columns="1"> |
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| − | + | withoutdyanmicribbon.jpg|this Diet Coke logo without the Dynamic Ribbon |
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</gallery> |
</gallery> |
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| − | == |
+ | ==1987–1994== |
| − | [[File: |
+ | [[File:Diet-coke-1.svg|center|250px]] |
| − | == |
+ | ==1994–1997== |
| ⚫ | |||
[[File:Diet_Coke_1994_logo_large.jpg|center|250px]] |
[[File:Diet_Coke_1994_logo_large.jpg|center|250px]] |
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| − | [[File: |
+ | [[File:Enjoy_Diet_Coke.svg|center|250px]] |
| + | [[File:Diet_Coke_90s.svg|center|250px]] |
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| + | ==1997–2003== |
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| − | ==1997-2002 (USA), 1997-2015 (UK), 1997-present (International)== |
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| + | [[File:Diet_Coke_1997.svg|center|250px]] |
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| + | [[File:Diet_Coke_logo_1997.svg|center|250px]] |
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| + | |||
| + | In 1997, a small modification to the logo was implemented where the tail attached to the top of the "k" in "Coke" was removed, and in some instances a glass added to the left of "Diet." |
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| + | |||
| + | ==2003–2007 (International), 2003–2011 (Asia), 2003–2015 (UK)== |
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[[File:Diet_Coke_UK.png|center|250px]] |
[[File:Diet_Coke_UK.png|center|250px]] |
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| + | [[File:Diet_Coke_logo_2003.svg|center|250px]] |
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| − | ==2002-2007 (USA), 2004-present (Asia)== |
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| + | |||
| ⚫ | |||
[[File:Diet Coke.svg|center|250px]] |
[[File:Diet Coke.svg|center|250px]] |
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| + | [[File:Diet Coke 2003.svg|center|250px]] |
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| − | == |
+ | ==2007–2018 (USA), 2007–present (International), 2011–present (Asia)== |
[[File:Diet Coke Logo.svg|center|250px]] |
[[File:Diet Coke Logo.svg|center|250px]] |
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| + | <gallery position="center" columns="3" bordersize="none" bordercolor="transparent" captionsize="small" captionalign="center" spacing="small"> |
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| ⚫ | |||
| + | Diet Coke 2007.svg|Fountain machine label (2007-2014) |
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| ⚫ | |||
| + | Diet_Coke_LOGO_2014.jpg|Fountain machine label with red wave (2014-2018) |
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| + | CokeDiet_Bubble_Regular.png|Coca-Cola Freestyle selection bubble (2015-2018) |
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| + | </gallery> |
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| − | == |
+ | ==2015–present (UK)== |
[[File:Diet Coke 2015.png|center|300px]] |
[[File:Diet Coke 2015.png|center|300px]] |
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| − | + | The new branding was introduced in 2015, under the "one brand" strategy. This logo looks much like the 1990's logo.[http://www.coca-cola.co.uk/about-us/coca-cola-one-brand-marketing-strategy.html] |
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| + | |||
| + | ==2017–present (Australia)== |
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| + | [[File:Coca-Cola Diet AU.jpg|center|275px]] |
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| + | The new branding was introduced in 2016 in Australia only, under the “one brand” strategy. [https://www.coca-colajourney.com.au/stories/global-vp-of-design-james-sommerville-launches-one-brand-strateg] |
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| + | |||
| + | ==2018–present (USA)== |
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| + | [[File:Diet Coke 2018.svg|center|250px]] |
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| + | |||
| + | On January 10, 2018, Diet Coke introduced a complete overhaul of their brand packaging, with the inclusion of four new flavors for the U.S. and Canadian markets. |
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| + | |||
| + | The new branding also included a slightly modified version of the previous logo. Some noticeable changes include the "Diet" script being much smaller, "Diet" and "Coke" using a singular color instead of two tones, the "k" and "e" in "Coke" no longer connecting, and serifs removed from the "k". The final product looks similar to the 1994 logo. |
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| + | |||
| + | <gallery position="center" columns="1" bordersize="none" bordercolor="transparent" captionalign="center"> |
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| + | Diet_Coke_2018_Freestyle_Bubble.svg|Freestyle Bubble |
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| + | </gallery> |
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| + | |||
{{Coca-Cola}} |
{{Coca-Cola}} |
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[[Category:Food and drink in the United States]] |
[[Category:Food and drink in the United States]] |
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Revision as of 16:39, 16 May 2020
1982–1987
Version of Diet Coke logo as Diet Coca Cola
this Diet Coke logo without the Dynamic Ribbon
1987–1994
1994–1997
1997–2003
In 1997, a small modification to the logo was implemented where the tail attached to the top of the "k" in "Coke" was removed, and in some instances a glass added to the left of "Diet."
2003–2007 (International), 2003–2011 (Asia), 2003–2015 (UK)
2003–2007 (USA)
2007–2018 (USA), 2007–present (International), 2011–present (Asia)
Fountain machine label (2007-2014)
Fountain machine label with red wave (2014-2018)
Coca-Cola Freestyle selection bubble (2015-2018)
2015–present (UK)
The new branding was introduced in 2015, under the "one brand" strategy. This logo looks much like the 1990's logo.[1]
2017–present (Australia)
The new branding was introduced in 2016 in Australia only, under the “one brand” strategy. [2]
2018–present (USA)
On January 10, 2018, Diet Coke introduced a complete overhaul of their brand packaging, with the inclusion of four new flavors for the U.S. and Canadian markets.
The new branding also included a slightly modified version of the previous logo. Some noticeable changes include the "Diet" script being much smaller, "Diet" and "Coke" using a singular color instead of two tones, the "k" and "e" in "Coke" no longer connecting, and serifs removed from the "k". The final product looks similar to the 1994 logo.
Freestyle Bubble
