1982–1988
1988–1994
1994–1997
1997–2003 (USA), 1997–2007 (International), 1997–2011 (Asia)
2003–2015 (UK)
2003–2007 (USA)
2007–2018 (USA), 2007–present (International), 2011–present (Asia)
2015–present (UK)
New branding was introduced in 2015, under the "one brand" stategy.[1]
2018–present (USA)
SVG NEEDED |
On January 10, 2018, Diet Coke introduced a complete overhaul of their brand packaging, with the inclusion of four new flavors for the U.S. and Canadian markets.
The new branding also included a slightly modified version of the previous logo. Some noticeable changes include the "Diet" script being much smaller, "Diet" and "Coke" using a singular color instead of two tones, the "k" and "e" in "Coke" no longer connecting, and serifs removed from the "k".