Diet Pepsi was introduced as Patio Diet Cola in 1963.
Diet Pepsi[]
1964–1968[]
In 1964, Patio Diet Cola was renamed to Diet Pepsi.
1968–1972[]
SVG NEEDED
1972–1975[]
SVG NEEDED
1975–1986[]
Starting in 1975, Diet Pepsi used this logo with a typeface very similar to the one used in the 2008 Pepsi logo, with slight alteration to the e. In 1983, upon the switch from saccharin to NutraSweet, the light blue stripe as well as the Diet Pepsi text were recolored to royal blue.
1986–1991[]
SVG NEEDED
Designer:
Unknown
Typography:
Handel Gothic (modified)
Launched:
March 1986
In 1986, Diet Pepsi began using a segmented Pepsi logo, using a style similar to the AT&T logo at the time, and using a Handel Gothic-modified typeface, which would hold until 2003.
1991–1993[]
Designer:
Janeen Violante for Peterson & Blyth Associates
Typography:
Handel Gothic (modified)
Launched:
September 22, 1991
1993–1996[]
1996–2002[]
Designer:
Hornall Anderson Design Works
Typography:
Unknown
Launched:
1996
1996–1998 (International)[]
2002–2003[]
This logo was in use for Diet Pepsi's classic sweetener blend from 2016 to 2017. (Only the Diet Pepsi text was used.)
2003–2008[]
2003–2006[]
2006–2008[]
Compared to all the Diet Pepsi logos, this logo was the shortest-lived, which was in stores for just over two years.
2008–present[]
2008–2010[]
When Pepsi started to rebrand, they used a different version of the logo to fit with the mood and flavor of the drink. For Diet Pepsi, it has a slight grin.
2010–2014[]
The grinning globe was later replaced with the regular smiling globe, although the grinning globe is still used on some machines.
Notes 1Joint venture with PAI Partners (61%). 2Joint venture with Empresas Polar. 3Joint venture with Strauss Group. 4Canada and Oceania only. 5Joint venture with Unilever. 6Juices only, used under licence. 7Former joint venture with Indofood.
