FANDOM


Rank Screen Advertising

1973-1977

GW325H222

1977-1988

Rank1977

1988-199?

Rank1988

RSA Advertising

199?-1996

GW346H190

Carlton Screen Advertising

1996-2008

Csa-one

The ident for Carlton Screen Advertising was usually the first clip to play in the cinema, and consisted of the trademark Carlton star as a brand being put into flames for a few moments, before being removed and thrusted at the screen.

Unlike Carlton's others idents at the time, this was often considered frightening due to its loud, powerful sounds and visuals of flames.

The closing ident at the end of the advertising reel would simply display the Carlton star with its flames fizzling out into smoke.

Digital Cinema Media

2008-2013

718546191

Digital Cinema Media replaced Carlton Screen Advertising in July 2008. The original idents, however, were updated in April 2011. The April 2011 ident was infamous as it was known for giving everybody in the cinema a fright when it came on.

2013-present

Dcm-centerd-logo-03

In January 2013, the logo changed. This time, three different idents were used; Amazement, Laughter and Suspense. Depending on which film was playing, a different ident was used. For example, Monster's University used the Laughter ident.

Digital Cinema Media

Both the Laughter and Suspense idents were dropped in January 2014, but seem to have been revived as of 2017.


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