Rank Screen Advertising
1977-1988
1988-199?
199?-1996
Template:Missing former logo
Carlton Screen Advertising
1996-2008
Digital Cinema Media
2008-2013
Digital Cinema Media replaced Carlton Screen Advertising in July 2008. The original idents, however, were updated in April 2011. The April 2011 ident was infamous as it was known for giving everybody in the cinema a fright when it came on.
2013-
In January 2013, the logo changed. This time, three different idents were used; Amazement, Laughter and Suspense. Depending on which film was playing, a different ident was used. For example, Monster's University used the Laughter ident.
Both the Laughter and Suspense idents were dropped in January 2014, however, and now the Amazement ident is the only one that is still used.