DirecTV

This page only shows primary logo variants.

For other related logos and images, see:

Other

Contents

1985–1990	1990–1993	1993–2004	2004–2011	2008–2011


2011–2015	2015–2016	2016–2021	2021–present

DirecTV is an American direct broadcast satellite service provider based in El Segundo, California and is partially owned by AT&T and TPG Capital. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, Americas and the Caribbean.

Its primary competitors are Dish Network, Xfinity and Spectrum. On July 24, 2015, after receiving approval from the United States Federal Communications Commission and United States Department of Justice, AT&T acquired DirecTV in a transaction valued at $67.1 billion. On August 2, 2021, DirecTV was separated from AT&T and became a separate entity, but was still partially owned by AT&T and TPG Capital.

Hughes Electronics

1985–1990

DirecTV was originally founded in 1985 as Hughes Electronics.

DirecTV

1990–1993

In 1990, Hughes Electronics was renamed as DirecTV. This would be the only DirecTV logo not to use the 1993 "D" design until 2015. The logo was made by Pittard Sullivan, being the agency's first logo.

1993-2015

1993–2004

In 1993, DirecTV introduced its now-iconic "D" logo for the first time. This design would continue to be used in several modified forms until 2015. The logo was used at the company's headquarters in El Segundo, California until July 3, 2013. It's also still in use on some satellite dishes.

2004–2011

On March 16, 2004, the edges of the "D" symbol became rounded, and both sides of it were colored different shades of blue; the wordmark's font was also changed. This logo is still used on some remote models and satellite dishes. It's also still used on outdated versions today, if not updated.

2008–2011

On February 27, 2008, the logo was given a three-dimensional effect. However, it did not fully replace the previous two-dimensional logo until 2010.

2011–2015

On April 1, 2011, the logo adopted a more three-dimensional look, and the wordmark's typeface was changed again to be less spaced out. Also, the width of the inside of the "D" symbol was reduced. This logo is also still seen on some satellite dishes.

2015–2016

After AT&T completed its acquisition of DirecTV on July 24, 2015, the "D" symbol was removed, leaving only the wordmark from the previous logo. This was short-lived, only for less than a year.

2016–2021

On December 2, 2015, the logo was updated by placing the newly-updated and inverted AT&T globe next to the 2011 DirecTV wordmark, this time in black. It officially debuted on January 1, 2016, only a few months after AT&T first purchased DirecTV. On February 25, 2021, AT&T announced that it would spin-off DirecTV, U-verse and AT&T TV into a separate entity, selling a 30% stake to TPG Capital while retaining a 70% stake in the new standalone company. The deal was completed on August 2, 2021.