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This page only shows primary logo variants.
For other related logos and images, see:
1985–1995 1995–2000 2000–2006 2005–2014 2014–2020 2020–present
1985–1995 1995–2000 2000–2006 2005–2014 2014–2020 2020–present

1985–1995[]

Directl

Although the red telephone mascot was introduced in 1989, it was not featured in the logo until 1995.

1995–2000[]

Directline90s

2000–2006[]

Directline00-06

In 2000, the 1995 logo received a modest update. Even though a new logo was introduced in mid-2005, some adverts and its website still included this logo up until early 2006.

2005–2020[]

2005–2014[]

Direct-Line-2005
Designer:  Unknown
Typography:  Avenir
Launched:  2005

The mouse was added, the text was changed to lowercase, the text colour became black and a red line underneath the wordmark was added in mid-2005. A new slogan "A Good Deal Better" was also introduced the year after and was used until early 2011.

2014–2020[]

Direct-Line-2014
Designer:  Unknown
Typography:  Museo Sans
Launched:  August 2014

In late August 2014, the wordmark's typeface changed from Avenir to Museo Sans with the launch of a new TV ad campaign and a slogan, "Can your insurance do that?". However, the iconic symbol remained unchanged.

2020–present[]

Direct-Line-2020-Stacked
Designer:  Unknown
Typography:  PX Grotesk (modified)
Launched:  March 6, 2020

On March 6, 2020, Direct Line introduced a new logo after almost 6 years, ditching the mouse, changing the wordmark to an altered version of PX Grotesk and making the red line bolder. Along with it came a new TV ad campaign and a slogan, We're On It. Newer TV ads involve characters from TV shows & movies such as Bumblebee and Teenage Mutant Ninja Turtles.

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