Although the red telephone mascot was introduced in 1989, it was not featured in the logo until 1995.
1995–2000[]
2000–2006[]
In 2000, the 1995 logo received a modest update. Even though a new logo was introduced in mid-2005, some adverts and its website still included this logo up until early 2006.
2005–2020[]
2005–2014[]
Designer:
Unknown
Typography:
Avenir
Launched:
2005
The mouse was added, the text was changed to lowercase, the text colour became black and a red line underneath the wordmark was added in mid-2005. A new slogan "A Good Deal Better" was also introduced the year after and was used until early 2011.
2014–2020[]
Designer:
Unknown
Typography:
Museo Sans
Launched:
August 2014
In late August 2014, the wordmark's typeface changed from Avenir to Museo Sans with the launch of a new TV ad campaign and a slogan, "Can your insurance do that?". However, the iconic symbol remained unchanged.
2020–present[]
Designer:
Unknown
Typography:
PX Grotesk (modified)
Launched:
March 6, 2020
On March 6, 2020, Direct Line introduced a new logo after almost 6 years, ditching the mouse, changing the wordmark to an altered version of PX Grotesk and making the red line bolder. Along with it came a new TV ad campaign and a slogan, We're On It. Newer TV ads involve characters from TV shows & movies such as Bumblebee and Teenage Mutant Ninja Turtles.
