This article is about the instant messaging and VoIP social platform. For the company that develops Discord, formerly known as Hammer & Chisel, Inc., see Discord Inc..
This was confirmed to be an early name for Discord, with the "Did you know" message on Discord indicating the team did not like the name. It was likely was used before Bonfire, due to evidence that Bonfire was the established name for some time.
Bonfire (pre-release)[]
2014–2015[]
SVG NEEDED
Designer:
Unknown (Stock Image)
Typography:
Unknown
Launched:
201?
Hammer & Chisel initially considered and later chose the name Bonfire[1], with Discord stating it was meant to be "Nice and Cozy".
It was used as a placeholder in early Discord Setup Applications[2] before the Public Beta. Due to the nature of this logo, it was very likely used for Bonfire.
This logo, being a placeholder, actually originates from a stock image of a yellow and purple flame. (Although, its exact origin is unknown.)
Discord[]
2015–2021[]
Designer:
Unknown
Typography:
Uni Sans Heavy (modified)
Launched:
May 13, 2015
For unknown reasons, Hammer & Chisel, Inc. decided to change the name of their app from "Bonfire" to "Discord" sometime during February or March 2015.
Discord would later be launched on May 13, 2015.
In March 2020, due to the COVID-19 pandemic, Discord changed its motto from "Chat for Gamers" to "Chat for Communities and Friends" and shifted its focus away from games specificity to a more all-purpose communication and chat client.
Up until June 6, 2022, this logo was still seen on the Server Widget, including the one for websites like Fandom and Discord Developer, and is still seen on un-updated desktop clients (specifically the wordmark on the title bar).
On May 13, 2021, Discord officially announced its new logo on its 6th birthday livestream. Before the official announcement, Discord Inc. trademarked this logo and font in 2020 and had rolled them out on beta versions of the app the following year. For a time, it and associated branding elements were also used on the Google Play Store, although it has since been reverted to the former branding.
Clyde was slightly redesigned in order to make it horizontally symmetrical (since the former logo is not), as well to release it from the bubble it was previously inserted in to make it easier to apply on new mediums. The "blurple" color was also changed to #5865F2 from the original #7289DA for a more "playful" look; furthermore, to reflect the switch from gaming to a general-purpose social network, Discord introduced "Imagine a Place" as its new strapline.
This logo attracted a lot of negative reception, with people particularly ridiculing the wordmark and the new color, while the updated Clyde icon was met with a more positive reception, mainly for symmetrical design. During the week of May 24, 2021, a glitch on Discord's home page on certain web browsers showed the former logo, leading people to believe that Discord reverted back to the former logo.
As of June 9, 2021, this logo has now replaced the previous one on the title bar on the desktop client. Additionally, as of late July 2021, the updated Clyde has fully replaced the previous one as the splash screen of the mobile app.
On November 29, 2022, it was announced that Discord would, for the first time, introduce a custom proprietary font called "gg sans", designed by Colophon Foundry, referencing the popular slang term used in gaming, as well as the ".gg" top-level domain, where the messaging platform was originally hosted at ("discord.gg"). This change became effective across all of Discord on December 1 of the same year, replacing the existing Whitney font that had been in use since launch.[3][4][5][6]
On May 29, 2024, Discord launched a rebrand which emphasizes video games. It also introduced a new shade of Blurple (#161CBB) used alongside the previous one (#5865F2), and a new slogan, "Group Chat That's All Fun and Games".[7]
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