Discovery Channel

For the International versions, see Discovery Channel (International).

This page only shows primary logo variants.

For other related logos and images, see:

/Other

Contents

1985–1987	1987–1995	1995–2000	2000–2008	2008–2009


2009–2013	2013–2016	2016–2019	2019–present

The Discovery Channel

1985–1987

The Discovery Channel's very first logo ran from 1985 to 1987, consisting of a television screen picturing the map of the world, and it has "THE Discovery CHANNEL" written on it in Gill Sans font.

1987–1995

For two decades, starting in 1987, the channel's logo incorporated the Discovery wordmark rendered in the Aurora Bold Condensed font (the familiar wordmark that would last until the 2008 rebrand) with a circular shape in front of it. The circle usually took the form of a rising sun, or an animated version of the Vitruvian Man.

Discovery Channel

1995–2000

On September 19, 1995, the channel's name was simplified to "Discovery Channel", dropping "The" from its name. A globe became a permanent part of the logo, and an underline was added to the bottom of the logo. They also launched a new tagline, "Explore Your World".

2000–2008

The logo was changed slightly in 2000 when the word "Channel" was moved into the underline, and the globe was altered to focus on the Pacific Ocean instead of any continents.

2008–2019

2008–2009

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On March 31, 2008, before the season premiere of Deadliest Catch, Discovery Channel debuted a new logo, and a new tagline ("The World is Just Awesome"), which took effect on-air on April 15. The new logo was designed by Boston-based design firm Viewpoint Creative, and replaced the longtime Aurora Bold Condensed font in the logo with the modified version of the Gotham font. The globe has been merged with the "D" in "Discovery", creating a monogram that was usable as a standalone icon. The combination of the "D" in the wordmark and the globe is sometimes used separately, primarily as the channel's logo bug during its programming.

2009–2013

Discovery was rebranded again in February 2009 by Royale. They also altered the logo slightly by modifying the globe again, making the word "CHANNEL" bigger, disconnecting the C and O, and completely detaching the globe from the D. The modified logo was rolled out to Discovery's international channels during the first half of 2009.

2013–2016

In mid-2013, Discovery began de-emphasizing the 2009 logo in favor of using the D and globe symbol by itself on-air, with "Discovery" written underneath in print and social media. The network adopted the new tagline "Grab Life By The Globe". 6 different globes were used to reflect the channel's programming: Earth, Ice, Gold, Fire, Water and Metal. This design approach was extended to promotional material such as trailer endboards.

2016–2019

As part of a graphical refresh in July 2016, the D symbol and "Discovery" text are now encased inside a circle.

Discovery

2019–present

On April 1, 2019, Discovery Channel debuted a new logo (created by Roger, an LA-based design agency), along with a new tagline, "The World is Ours". The globe became static, flat and moved to the middle of the "D"; the font was switched to a modified version of Sharp Sans Extra Bold.

“Uniting the world of Discovery was incredibly important in the process, and with that, they wanted to be sure that the static mark reflected that. After some exploration of both abstract, and more classic map projections of the globe, we landed on a traditional map layout, tweaked to live within the circular shape”

—Roger Project Page

External links

Discovery Channel

V • T • E

Discovery, Inc.

V • T • E

TVN Discovery Polska

Part of Discovery, Inc. (formerly Grupa ITI and Scripps Networks Interactive)

Other ventures:
Platforma Canal+ (32%)¹ (nSport+) | Mango 24 | Player.pl

¹Joint venture with Canal+ Group and Liberty Global

Australia & New Zealand: 7food network¹² | Food Network | Living Channel

Platforms: Eurosport Mobile | Eurosport.com | Eurosport Player | Eurosport Events | Eurosport Arabiya

¹Joint venture with Hasbro.
²Joint venture with Harpo Studios.
³Co-owned with Nexstar Media Group.
⁴Co-owned with Bell Media.
⁵Co-owned with Corus Entertainment.
⁶Co-owned with Holding Bethia.
⁷Joint venture with BBC Studios
⁸Minority owner. Joint venture with Altice.
⁹Minority owner. Joint venture with TF1.
¹⁰Owned by GRUPO KISS Media and operated by Discovery, Inc.
¹¹Co-owned with Canal+ Group
¹²Co-owned with Seven West Media
¹³Co-owned with Liberty Global.
¹⁴Joint venture with Source Interlink.
¹⁵Joint venture with ProSiebenSat.1 Media.
¹⁶Split from UKTV.
¹⁷Joint venture with National Media Group.
¹⁸Under license from WarnerMedia.

V • T • E

Television networks in the United States

Broadcast

Cable/satellite:

Defunct:

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The Discovery Channel

1985–1987

1987–1995

Discovery Channel

1995–2000

2000–2008

2008–2019

2008–2009

2009–2013

2013–2016

2016–2019

Discovery

2019–present

External links