This page only shows primary logo variants.
For other related logos and images, see:
1985–1987 1987–1995 1995–2000 2000–2008 2008–2009
1985–1987 1987–1995 1995–2000 2000–2008 2008–2009
2009–2013 2013–2016 2016–2019 2019–present
2009–2013 2013–2016 2016–2019 2019–present

The Discovery Channel


Designer:  Unknown
Typography:  Gill Sans MT
Launched:  June 17, 1985

The Discovery Channel's very first logo was launched on June 17, 1985, consisting of a television screen picturing the map of the world, and the channel's name set in Gill Sans.


The Discovery Channel
Designer:  Unknown
Typography:  Aurora Bold Condensed
Launched:  October 21, 1987

For two decades, starting in 1987, the channel's logo incorporated the Discovery wordmark rendered in the Aurora Bold Condensed font (the familiar wordmark that would last until the 2008 rebrand) with a circular shape in front of it. The circle usually took the form of a rising sun, or an animated version of the "Vitruvian Man".[1][2]

Discovery Channel



Discovery Channel 1995
Designer:  Unknown
Typography:  Aurora Bold Condensed
Launched:  September 19, 1995

On September 19, 1995, the channel's name was simplified to Discovery Channel, dropping "The" from its name. A globe became a permanent part of the logo, and an underline was added to the bottom of the logo. They also launched a new tagline, "Explore Your World" (which later also used by the parent company in 2018).


Discovery Channel 2000
Designer:  Unknown
Typography:  Aurora Bold Condensed
Launched:  August 18, 2000

The logo was changed slightly in August 2000, when the word "CHANNEL" was moved into the underline, and the globe was altered to focus on the Pacific Ocean instead of any continents.



Discovery Channel 2008
Logopedia InfoWhite SVG NEEDED
Designer:  Viewpoint Creative
Typography:  Gotham (modified)
Launched:  April 15, 2008

On April 15, 2008, Discovery Channel launched a new logo that replaced the longtime Aurora Bold Condensed font with a modified version of the Gotham font, coupled with the new slogan "The World Is Just Awesome". The globe in the logo was merged with the "D" in "Discovery", creating a monogram that was usable as a standalone icon. The combination of the "D" in the wordmark and the globe were sometimes used separately, primarily as an on-screen bug during programming. The new logo and identity were designed by Viewpoint Creative and 72andsunny. This logo was short-lived.


Discovery Channel 2009
Designer:  Royale
Typography:  Gotham
Launched:  Feburary 2009

Discovery was rebranded again in Feburary 2009 by Royale. They also altered the logo slightly by modifying the globe again, making the word "CHANNEL" bigger, disconnecting the C and O, and completely detaching the globe from the D. The modified logo was rolled out to Discovery's international channels during the first half of 2009.


Discovery Channel logo
Designer:  Radley Studios
Christian Brown
Typography:  Gotham
Launched:  May 1, 2013

In mid-2013, Discovery began de-emphasizing the 2009 logo in favor of using the "D" and globe symbol by itself on-air, with "Discovery" written underneath in print and social media. The network also adopted the new slogan "Grab Life by the Globe". Six different globes were used to reflect the channel's programming: earth, ice, gold, fire, water, and metal. This design approach was extended to promotional material such as trailer endboards.


DSC DGlobe 2016 Reverse
Designer:  Radley Studios
Typography:  Gotham
Launched:  July 29, 2016

As part of a graphical refresh in July 2016, the D symbol and "Discovery" text were encased inside a circle.


Discovery Channel 2019
Designer:  Roger
Typography:  Circular Black (logo, modified)
Sharp Sans (on-air)
Launched:  April 1, 2019

On April 1, 2019, Discovery Channel debuted its first major refresh in eleven years, created by Roger, an LA-based design agency, along with the new slogan "The World is Ours". The globe became flat and moved to the middle of the "D", and the font was switched to Circular Black.

“Uniting the world of Discovery was incredibly important in the process, and with that, they wanted to be sure that the static mark reflected that. After some exploration of both abstract, and more classic map projections of the globe, we landed on a traditional map layout, tweaked to live within the circular shape.”
Roger Project Page

External links