Discovery Channel

For the International versions, see Discovery Channel (Europe).

This page only shows primary logo variants. For other related logos and images, see: /Other

Contents
1985–1987	1987–1995	1995–2000	2000–2008	2008–2009
2009–2013	2013–2016	2016–2019	2019–present

The Discovery Channel

1985–1987

DESIGNER Unknown

TYPOGRAPHY Gill Sans MT

USAGE Official

The Discovery Channel's very first logo ran from 1985 to 1987, consisting of a television screen picturing the map of the world, and it has "THE Discovery CHANNEL" written on it in Gill Sans font.

1987–1995

DESIGNER Unknown

TYPOGRAPHY Aurora Bold Condensed

USAGE Official

For two decades, starting in 1987, the channel's logo incorporated the Discovery wordmark rendered in the Aurora Bold Condensed font (the familiar wordmark that would last until the 2008 rebrand) with a circular shape in front of it. The circle usually took the form of a rising sun, or an animated version of the Vitruvian Man.

Discovery Channel

1995–2000

DESIGNER Unknown

TYPOGRAPHY Aurora Bold Condensed

USAGE Official

On September 19, 1995, the channel's name was simplified to "Discovery Channel", dropping "The" from its name. A globe became a permanent part of the logo, and an underline was added to the bottom of the logo. They also launched a new tagline, "Explore Your World".

2000–2007

DESIGNER Unknown

TYPOGRAPHY Aurora Bold Condensed

USAGE Official

The logo was changed slightly in 2000 when the word "Channel" was moved into the underline, and the globe was altered to focus on the Pacific Ocean instead of any continents.

2007–2019

2007–2009

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DESIGNER Viewpoint Creative

TYPOGRAPHY Gotham

USAGE Official

In December 2007, Discovery Channel debuted a new logo, and a new tagline ("The World is Just Awesome"), which took effect on-air on April 15, 2008. The new logo was designed by Boston-based design firm Viewpoint Creative , and replaced the longtime Aurora Bold Condensed font in the logo with the modified version of the Gotham font. The globe has been merged with the "D" in "Discovery", creating a monogram that was usable as a standalone icon. The combination of the "D" in the wordmark and the globe is sometimes used separately, primarily as the channel's logo bug during its programming.

2009–2013

DESIGNER Royale

TYPOGRAPHY Gotham

USAGE Official

Discovery was rebranded again in February 2009 by Royale. They also altered the logo slightly by modifying the globe again, making the word "CHANNEL" bigger, disconnecting the C and O, and completely detaching the globe from the D. The modified logo was rolled out to Discovery's international channels during the first half of 2009.

• Royale
• Art & Business of Motion
• Taxi
• VFXTalk

2013–2016

DESIGNER Unknown

TYPOGRAPHY Gotham

USAGE Official

In mid-2013, Discovery began de-emphasizing the 2009 logo in favor of using the D and globe symbol by itself on-air, with "Discovery" written underneath in print and social media. The network adopted the new tagline "Grab Life By The Globe". 6 different globes were used to reflect the channel's programming: Earth, Ice, Gold, Fire, Water and Metal. This design approach was extended to promotional material such as trailer endboards.

2016–2019

DESIGNER Unknown

TYPOGRAPHY Gotham

USAGE Official

As part of a graphical refresh in July 2016, the D symbol and "Discovery" text are now encased inside a circle.

Discovery

2019–present

DESIGNER Roger

TYPOGRAPHY Sharp Sans Extra Bold

USAGE Official

On April 1, 2019, Discovery Channel debuted a major refresh since 2008 (created by Roger, an LA-based design agency), along with a new tagline, "The World is Ours". The globe became static, flat and moved to the middle of the "D"; the font was switched to a modified version of Sharp Sans Extra Bold.

“Uniting the world of Discovery was incredibly important in the process, and with that, they wanted to be sure that the static mark reflected that. After some exploration of both abstract, and more classic map projections of the globe, we landed on a traditional map layout, tweaked to live within the circular shape”

—Roger Project Page

• The Hollywood Reporter
• Brand New
• Roger

External links

• Discovery Channel