Logopedia
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{{For|the International versions|Discovery Channel (International)}}
 
{{For|the International versions|Discovery Channel (International)}}
{{Print Logos}}
+
{{Primary Logos}}
 
{{ImageTOC
 
{{ImageTOC
 
|DiscoveryChannel1985.svg|1985–1987
 
|DiscoveryChannel1985.svg|1985–1987
 
|The Discovery Channel.svg|1987–1995
 
|The Discovery Channel.svg|1987–1995
|Discovery Channel 1995.svg|1995–2001
+
|Discovery Channel 1995.svg|1995–2000
|Discovery Channel 2000.svg|2001–2008
+
|Discovery Channel 2000.svg|2000–2008
 
|Discovery Channel 2008.png|2008–2009
 
|Discovery Channel 2008.png|2008–2009
 
|Discovery Channel 2009.svg|2009–2013
 
|Discovery Channel 2009.svg|2009–2013
 
|Discovery Channel logo.png|2013–2016
 
|Discovery Channel logo.png|2013–2016
 
|DSC DGlobe 2016 Reverse.svg|2016–2019
 
|DSC DGlobe 2016 Reverse.svg|2016–2019
|Discovery 2019.png|2019–present}}
+
|Discovery Channel 2019.svg|2019–present
  +
}}
  +
 
==The Discovery Channel==
 
==The Discovery Channel==
 
===1985–1987===
 
===1985–1987===
[[File:DiscoveryChannel1985.svg|centre|300px]]
+
[[File:DiscoveryChannel1985.svg|center|250px]]
  +
 
The Discovery Channel's very first logo ran from 1985 to 1987, consisting of a television screen picturing the map of the world, and it has "THE Discovery CHANNEL" written on it in Gill Sans font.
 
The Discovery Channel's very first logo ran from 1985 to 1987, consisting of a television screen picturing the map of the world, and it has "THE Discovery CHANNEL" written on it in Gill Sans font.
   
 
===1987–1995===
 
===1987–1995===
[[File:The Discovery Channel.svg|center|300px]]
+
[[File:The Discovery Channel.svg|center|250px]]
  +
For two decades, starting in 1987, the channel's logo incorporated the Discovery wordmark rendered in the Aurora Bold Condensed font (the familiar wordmark that would last until the 2008 rebrand) with a circular shape in front of it. The circle usually took the form of a rising sun, or an animated version of the Vitruvian Man.
+
For two decades, starting in 1987, the channel's logo incorporated the Discovery wordmark rendered in the Aurora Bold Condensed font (the familiar wordmark that would last until the 2008 rebrand) with a circular shape in front of it. The circle usually took the form of a rising sun, or an animated version of the ''Vitruvian Man''.
  +
 
*[http://www.youtube.com/watch?v=2gfRyiYaRes YouTube: Discovery Channel continuity and idents- 1988]
 
*[http://www.youtube.com/watch?v=2gfRyiYaRes YouTube: Discovery Channel continuity and idents- 1988]
 
*[http://www.youtube.com/watch?v=YGZSeESH-Bk YouTube: Discovery Channel 1987 Launch]
 
*[http://www.youtube.com/watch?v=YGZSeESH-Bk YouTube: Discovery Channel 1987 Launch]
   
 
==Discovery Channel==
 
==Discovery Channel==
===1995–2001===
+
===1995–2000===
[[File:Discovery Channel 1995.svg|center|300px]]
+
[[File:Discovery Channel 1995.svg|center|250px]]
On September 19, 1995, the channel's name was simplified to "Discovery Channel", dropping "The" from its name. A globe became a permanent part of the logo, and an underline was added to the bottom of the logo. During this time, the company started expanding and launched several new networks. Many of the sister networks used logo designs similar to the one used by Discovery, often incorporating the globe and using the same typeface. Networks that had logos based on Discovery's included [[Animal Planet]], [[Travel Channel]], [[Discovery Science]], [[Discovery Wings]] and [[Discovery Home & Leisure]]. They also launched a new tagline, "Explore Your World".
 
   
 
On September 19, 1995, the channel's name was simplified to "Discovery Channel", dropping "The" from its name. A globe became a permanent part of the logo, and an underline was added to the bottom of the logo. They also launched a new tagline, "Explore Your World".
===2001–2008===
 
  +
[[File:Discovery Channel 2000.svg|center|300px]]
 
  +
===2000–2008===
The logo was changed slightly in 2001 when the word "Channel" was moved into the underline, and the globe was altered to focus on the Pacific Ocean instead of any continents.
 
 
[[File:Discovery Channel 2000.svg|center|250px]]
  +
 
The logo was changed slightly in 2000 when the word "Channel" was moved into the underline, and the globe was altered to focus on the Pacific Ocean instead of any continents.
   
 
===2008–2019===
 
===2008–2019===
 
====2008–2009====
 
====2008–2009====
[[File:Discovery Channel 2008.png|center|300px]]
+
[[File:Discovery Channel 2008.png|center|250px]]
   
 
{{SVG needed}}
 
{{SVG needed}}
  +
On March 31, 2008, before the season premiere of Deadliest Catch, Discovery Channel debuted a new logo, and a new tagline ("The World is Just Awesome"), which took effect on-air on April 15, 2008. The logo was designed by Boston-based design firm Viewpoint Creative, and replaced the longstanding '''Aurora Bold Condensed''' font in the logo with the '''Gotham''' font. The globe has been merged with the "D" in "Discovery", creating a monogram that was usable as a standalone icon. A combination of the "D" in the wordmark and the globe is sometimes used separately, primarily as the channel's logo bug during its programming.
+
On March 31, 2008, before the season premiere of ''[[Deadliest Catch]]'', Discovery Channel debuted a new logo, and a new tagline ("The World is Just Awesome"), which took effect on-air on April 15. The new logo was designed by Boston-based design firm Viewpoint Creative, and replaced the longtime Aurora Bold Condensed font in the logo with the modified version of the Gotham font. The globe has been merged with the "D" in "Discovery", creating a monogram that was usable as a standalone icon. The combination of the "D" in the wordmark and the globe is sometimes used separately, primarily as the channel's logo bug during its programming.
  +
 
*[http://www.viewpointcreative.com/work/index.php?client=19&p=382&sb_t=240&c_t=4 Viewpoint Creative - Discovery Logo Mark and Identity Package]
 
*[http://www.viewpointcreative.com/work/index.php?client=19&p=382&sb_t=240&c_t=4 Viewpoint Creative - Discovery Logo Mark and Identity Package]
 
*[http://www.72andsunny.com/work/discovery-channel/the-world-is-just-awesome 72and Sunny - The World is Just Awesome]
 
*[http://www.72andsunny.com/work/discovery-channel/the-world-is-just-awesome 72and Sunny - The World is Just Awesome]
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====2009–2013====
 
====2009–2013====
[[File:Discovery Channel 2009.svg|center|300px]]
+
[[File:Discovery Channel 2009.svg|center|250px]]
  +
Discovery was rebranded again in February 2009 by [[Royale]]. They also altered the logo slightly by modifying the globe again, making the word "CHANNEL" bigger, and completely detaching the globe from the D. The modified logo was rolled out to Discovery's international channels during the first half of 2009. This logo is still used for the holding company, [[Discovery, Inc.]], as well as the channels [[Discovery Family]], [[Discovery en Español]], and [[Discovery Familia]]. A modified version of the Discovery font is still used for [[Discovery Life (United States)|Discovery Life]], with the Gotham font still used for [[American Heroes Channel]].
+
Discovery was rebranded again in February 2009 by [[Royale]]. They also altered the logo slightly by modifying the globe again, making the word "CHANNEL" bigger, disconnecting the C and O, and completely detaching the globe from the D. The modified logo was rolled out to Discovery's international channels during the first half of 2009.
  +
 
*[http://www.weareroyale.com/work/28 Royale]
 
*[http://www.weareroyale.com/work/28 Royale]
 
*[http://dennytu.wordpress.com/2009/02/26/dscrebrand/ Art & Business of Motion]
 
*[http://dennytu.wordpress.com/2009/02/26/dscrebrand/ Art & Business of Motion]
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====2013–2016====
 
====2013–2016====
 
[[File:Discovery Channel logo.png|center|200px]]
 
[[File:Discovery Channel logo.png|center|200px]]
  +
 
In mid-2013, Discovery began de-emphasizing the 2009 logo in favor of using the D and globe symbol by itself on-air, with "Discovery" written underneath in print and social media. The network adopted the new tagline "Grab Life By The Globe". 6 different globes were used to reflect the channel's programming: Earth, Ice, Gold, Fire, Water and Metal. This design approach was extended to promotional material such as trailer endboards.
 
In mid-2013, Discovery began de-emphasizing the 2009 logo in favor of using the D and globe symbol by itself on-air, with "Discovery" written underneath in print and social media. The network adopted the new tagline "Grab Life By The Globe". 6 different globes were used to reflect the channel's programming: Earth, Ice, Gold, Fire, Water and Metal. This design approach was extended to promotional material such as trailer endboards.
   
 
====2016–2019====
 
====2016–2019====
 
[[File:DSC DGlobe 2016 Reverse.svg|center|200px]]
 
[[File:DSC DGlobe 2016 Reverse.svg|center|200px]]
As part of a graphical refresh in July 2016, the D symbol and "Discovery" text is now encased inside a circle.
 
   
 
As part of a graphical refresh in July 2016, the D symbol and "Discovery" text are now encased inside a circle.
  +
==Discovery==
 
===2019–present===
 
===2019–present===
[[File:Discovery 2019.png|center|300px]]
+
[[File:Discovery Channel 2019.svg|center|300px]]
  +
 
On April 1, 2019, Discovery Channel debuted a new logo (created by Roger, an LA-based design agency), along with a new tagline, "The World is Ours". The globe became static, flat and moved to the middle of the "D"; the font was switched to a modified version of Sharp Sans Extra Bold.
  +
  +
{{Quote|Uniting the world of Discovery was incredibly important in the process, and with that, they wanted to be sure that the static mark reflected that. After some exploration of both abstract, and more classic map projections of the globe, we landed on a traditional map layout, tweaked to live within the circular shape|Roger Project Page}}
   
{{SVG needed}}
 
On April 1, 2019, Discovery Channel debuted a new logo, and a new tagline ("The World is Ours"). The globe icon was moved to the middle of the D, and the font changed to a slimmer, more compacted font.
 
 
*[https://www.hollywoodreporter.com/live-feed/discovery-launches-global-brand-refresh-1198545 The Hollywood Reporter]
 
*[https://www.hollywoodreporter.com/live-feed/discovery-launches-global-brand-refresh-1198545 The Hollywood Reporter]
  +
*[https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_identity_and_on_air_look_for_discovery_channel_by_roger.php Brand New]
  +
* [http://roger.tv/branding/discovery-2019-rebrand/ Roger]
   
 
==External links==
 
==External links==

Revision as of 03:31, 22 January 2020

This page only shows primary logo variants.
For other related logos and images, see:
1985–1987 1987–1995 1995–2000 2000–2008 2008–2009
1985–1987 1987–1995 1995–2000 2000–2008 2008–2009
2009–2013 2013–2016 2016–2019 2019–present
2009–2013 2013–2016 2016–2019 2019–present

The Discovery Channel

1985–1987

DiscoveryChannel1985

The Discovery Channel's very first logo ran from 1985 to 1987, consisting of a television screen picturing the map of the world, and it has "THE Discovery CHANNEL" written on it in Gill Sans font.

1987–1995

The Discovery Channel

For two decades, starting in 1987, the channel's logo incorporated the Discovery wordmark rendered in the Aurora Bold Condensed font (the familiar wordmark that would last until the 2008 rebrand) with a circular shape in front of it. The circle usually took the form of a rising sun, or an animated version of the Vitruvian Man.

Discovery Channel

1995–2000

Discovery Channel 1995

On September 19, 1995, the channel's name was simplified to "Discovery Channel", dropping "The" from its name. A globe became a permanent part of the logo, and an underline was added to the bottom of the logo. They also launched a new tagline, "Explore Your World".

2000–2008

Discovery Channel 2000

The logo was changed slightly in 2000 when the word "Channel" was moved into the underline, and the globe was altered to focus on the Pacific Ocean instead of any continents.

2008–2019

2008–2009

Discovery Channel 2008


Logopedia InfoWhite SVG NEEDED

On March 31, 2008, before the season premiere of Deadliest Catch, Discovery Channel debuted a new logo, and a new tagline ("The World is Just Awesome"), which took effect on-air on April 15. The new logo was designed by Boston-based design firm Viewpoint Creative, and replaced the longtime Aurora Bold Condensed font in the logo with the modified version of the Gotham font. The globe has been merged with the "D" in "Discovery", creating a monogram that was usable as a standalone icon. The combination of the "D" in the wordmark and the globe is sometimes used separately, primarily as the channel's logo bug during its programming.

2009–2013

Discovery Channel 2009

Discovery was rebranded again in February 2009 by Royale. They also altered the logo slightly by modifying the globe again, making the word "CHANNEL" bigger, disconnecting the C and O, and completely detaching the globe from the D. The modified logo was rolled out to Discovery's international channels during the first half of 2009.

2013–2016

Discovery Channel logo

In mid-2013, Discovery began de-emphasizing the 2009 logo in favor of using the D and globe symbol by itself on-air, with "Discovery" written underneath in print and social media. The network adopted the new tagline "Grab Life By The Globe". 6 different globes were used to reflect the channel's programming: Earth, Ice, Gold, Fire, Water and Metal. This design approach was extended to promotional material such as trailer endboards.

2016–2019

DSC DGlobe 2016 Reverse

As part of a graphical refresh in July 2016, the D symbol and "Discovery" text are now encased inside a circle.

Discovery

2019–present

Discovery Channel 2019

On April 1, 2019, Discovery Channel debuted a new logo (created by Roger, an LA-based design agency), along with a new tagline, "The World is Ours". The globe became static, flat and moved to the middle of the "D"; the font was switched to a modified version of Sharp Sans Extra Bold.

“Uniting the world of Discovery was incredibly important in the process, and with that, they wanted to be sure that the static mark reflected that. After some exploration of both abstract, and more classic map projections of the globe, we landed on a traditional map layout, tweaked to live within the circular shape”
Roger Project Page

External links


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