Discovery Channel

Revision as of 03:31, 22 January 2020

For the International versions, see Discovery Channel (International).

This page only shows primary logo variants.

For other related logos and images, see:

Other



1985–1987	1987–1995	1995–2000	2000–2008	2008–2009


2009–2013	2013–2016	2016–2019	2019–present

The Discovery Channel

1985–1987

The Discovery Channel's very first logo ran from 1985 to 1987, consisting of a television screen picturing the map of the world, and it has "THE Discovery CHANNEL" written on it in Gill Sans font.

1987–1995

For two decades, starting in 1987, the channel's logo incorporated the Discovery wordmark rendered in the Aurora Bold Condensed font (the familiar wordmark that would last until the 2008 rebrand) with a circular shape in front of it. The circle usually took the form of a rising sun, or an animated version of the Vitruvian Man.

Discovery Channel

1995–2000

On September 19, 1995, the channel's name was simplified to "Discovery Channel", dropping "The" from its name. A globe became a permanent part of the logo, and an underline was added to the bottom of the logo. They also launched a new tagline, "Explore Your World".

2000–2008

The logo was changed slightly in 2000 when the word "Channel" was moved into the underline, and the globe was altered to focus on the Pacific Ocean instead of any continents.

2008–2019

2008–2009

SVG NEEDED

On March 31, 2008, before the season premiere of Deadliest Catch, Discovery Channel debuted a new logo, and a new tagline ("The World is Just Awesome"), which took effect on-air on April 15. The new logo was designed by Boston-based design firm Viewpoint Creative, and replaced the longtime Aurora Bold Condensed font in the logo with the modified version of the Gotham font. The globe has been merged with the "D" in "Discovery", creating a monogram that was usable as a standalone icon. The combination of the "D" in the wordmark and the globe is sometimes used separately, primarily as the channel's logo bug during its programming.

2009–2013

Discovery was rebranded again in February 2009 by Royale. They also altered the logo slightly by modifying the globe again, making the word "CHANNEL" bigger, disconnecting the C and O, and completely detaching the globe from the D. The modified logo was rolled out to Discovery's international channels during the first half of 2009.

2013–2016

In mid-2013, Discovery began de-emphasizing the 2009 logo in favor of using the D and globe symbol by itself on-air, with "Discovery" written underneath in print and social media. The network adopted the new tagline "Grab Life By The Globe". 6 different globes were used to reflect the channel's programming: Earth, Ice, Gold, Fire, Water and Metal. This design approach was extended to promotional material such as trailer endboards.

2016–2019

As part of a graphical refresh in July 2016, the D symbol and "Discovery" text are now encased inside a circle.

Discovery

2019–present

On April 1, 2019, Discovery Channel debuted a new logo (created by Roger, an LA-based design agency), along with a new tagline, "The World is Ours". The globe became static, flat and moved to the middle of the "D"; the font was switched to a modified version of Sharp Sans Extra Bold.

“Uniting the world of Discovery was incredibly important in the process, and with that, they wanted to be sure that the static mark reflected that. After some exploration of both abstract, and more classic map projections of the globe, we landed on a traditional map layout, tweaked to live within the circular shape”

— Roger Project Page

External links

Discovery Channel

V • T • E

Warner Bros. Discovery

Predecessors

Other assets:
Fandango Media (assets)¹¹ | The Wolper Organization | Turner Entertainment Co. | Warner Bros. Theatre Ventures | WaterTower Music

Specialty streaming:
Discovery VR | Motor Trend On Demand | Food Network Kitchen

CNN Worldwide
U.S. domestic networks
CNN

Former channels
CNN-D (Germany) | CNN Philippines (English) | CNN+ (TV channel)³² (Spanish) | CNN Airport

V • T • E

HBO

Part of Warner Bros. Discovery

Other assets
HBO Go | HBO Max (Belgium & the Netherlands)

Upcoming programming
The White House Plumbers

¹15% with Robert Johnson, BET executives and shareholders, Taft Television & Radio Company and Liberty Media/Tele-Communications Inc., sold its stake in 1996
²50% with Viacom (1990-2003)
³Joint venture with CBS and Columbia Pictures. In December 1986, TriStar was sold to Columbia Pictures
⁴Joint venture with Mei Ah Entertainment

Production studios:
HBO Films | HBO Documentary Films | HBO Entertainment | HBO Enterprises | HBO Kids

V • T • E

Warner Bros. Discovery Latin America

Part of Warner Bros. Discovery

V • T • E

Ole Distribution

Joint-venture between Warner Bros. Discovery and Ole Communications

A+E Networks Latin America
A&E | History Channel | History 2 | Lifetime

Sony Pictures Television Networks Latin America
Sony Channel | AXN | Sony Movies

Others:
IVC Network

¹ Most channels distributed in Spanish-speaking Latin America by Ole Distribution. Brazil distribution and marketing are handled by Globo; except for Universal+, E! and DreamWorks, whose Brazilian versions are also operated by NBCUIN & DTC LATAM and distributed by Ole Distribution
² Except in Mexico, where distribution are handled by Televisa Networks

¹Licensed to Novus Mídia.
²Licensed to Carey Media Group.
³Under license from NBCUniversal (Comcast).

Benelux: Discovery Channel | Cartoon Network | TLC (NL | BE)

V • T • E

TVN Warner Bros. Discovery

Part of Warner Bros. Discovery

Other assets
Canal+ Polska (32%)¹ | Player.pl | TVN Zdrowie | TVN24 GO

Notes
¹Joint venture with Canal+ Group and Liberty Global

V • T • E

Warner Bros. Discovery New Zealand

Part of Warner Bros. Discovery

Free-to-air television
Three | Bravo¹ | eden | Rush | HGTV

Services
Newshub | ThreeNow

Defunct
Food Network | ThreeLife

Former
The Edge | The Breeze

¹Co-owned with NBCUniversal.

TNT Sports
U.S. television networks:
NBA TV | MLB Network (16.67%)¹⁶ | Motor Trend

International networks:
TNT Sports:
Argentina | Brazil | Chile (Basic, Premium) | Mexico
UK & Ireland²⁸ (1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Ultimate | Box Office | Box Office 2 | Films)

V • T • E

Play Sports Group

Part of Warner Bros. Discovery

Other assets:
SHIFT Active Media

V • T • E

Motor Trend Group

Part of Warner Bros. Discovery

Magazines:
Four Wheeler | Hot Rod | Motor Trend

Other assets:
Television channel: Motor Trend | Streaming service: Motor Trend On Demand

Content sales & distribution:
Warner Bros. Domestic Television Distribution | Warner Bros. Discovery Home Entertainment (Studio Distribution Services²⁷)

¹Minority stake, co-owned by Lantern Entertainment and Lionsgate Entertainment Corporation.
²Joint venture with Liberty Global.
³12.5% stake co-owned with Paramount, the remaining 75% stake is owned by Nexstar Media Group.
⁴Joint venture with Harpo Studios.
⁵Majority stake, co-owned by Nexstar Media Group.
⁶Joint venture with Chip and Joanna Gaines.
⁷Joint venture with Hasbro.
⁸Co-owned by Corus Entertainment
⁹Co-owned by Bell Media.
¹⁰Minority stake. Co-owned with Holding Bethia.
¹¹Co-owned/under license by NBCUniversal (Comcast).
¹²Co-owned by Channel Four Television Corporation.
¹³Joint venture with Mei Ah Entertainment.
¹⁴Joint venture with Munhwa Broadcasting Corporation.
¹⁵Joint venture with Nine Entertainment Co..
¹⁶Minority stake, co-owned by Major League Baseball, NBCUniversal (Comcast), Charter Communications and Cox Communications.
¹⁷Co-owned by Novus Mídia.
¹⁸Co-owned by Trans Media (CT Corp).
¹⁹Co-owned by TV18 (Reliance Industries Limited).
²⁰Co-owned by Nine Media Corporation.
²¹Co-owned by FTV Prima.
²²Co-owned by TV Asahi Holdings Corporation.
²³Joint venture with ProSiebenSat.1 Media.
²⁴Joint venture with National Media Group.
²⁵Minority stake, co-owned by Canal+ Group (Vivendi) and Liberty Global.
²⁶Joint venture with Universal Pictures Home Entertainment.
²⁷Joint venture with BT.
²⁸Co-owned by Mediaset.
²⁹Co-owned by Seven West Media.
³⁰Joint venture with Media Capital.
³¹Joint venture with PRISA.
³²Joint venture with Intact Media Group.
³³Joint venture with SRMG.

Template:Television Networks US

@@ Line 1: / Line 1: @@
 {{For|the International versions|Discovery Channel (International)}}
-{{Print Logos}}
+{{Primary Logos}}
 {{ImageTOC
 |DiscoveryChannel1985.svg|1985–1987
 |The Discovery Channel.svg|1987–1995
-|Discovery Channel 1995.svg|1995–2001
+|Discovery Channel 1995.svg|1995–2000
-|Discovery Channel 2000.svg|2001–2008
+|Discovery Channel 2000.svg|2000–2008
 |Discovery Channel 2008.png|2008–2009
 |Discovery Channel 2009.svg|2009–2013
@@ Line 28: / Line 28: @@
 ==Discovery Channel==
-===1995–2001===
+===1995–2000===
 [[File:Discovery Channel 1995.svg|center|250px]]
 On September 19, 1995, the channel's name was simplified to "Discovery Channel", dropping "The" from its name. A globe became a permanent part of the logo, and an underline was added to the bottom of the logo. They also launched a new tagline, "Explore Your World".
-===2001–2008===
+===2000–2008===
 [[File:Discovery Channel 2000.svg|center|250px]]
-The logo was changed slightly in 2001 when the word "Channel" was moved into the underline, and the globe was altered to focus on the Pacific Ocean instead of any continents.
+The logo was changed slightly in 2000 when the word "Channel" was moved into the underline, and the globe was altered to focus on the Pacific Ocean instead of any continents.
 ===2008–2019===
@@ Line 44: / Line 44: @@
 {{SVG needed}}
-On March 31, 2008, before the season premiere of Deadliest Catch, Discovery Channel debuted a new logo, and a new tagline ("The World is Just Awesome"), which took effect on-air on April 15. The logo was designed by Boston-based design firm Viewpoint Creative, and replaced the longstanding '''Aurora Bold Condensed''' font in the logo with the '''Gotham''' font. The globe has been merged with the "D" in "Discovery", creating a monogram that was usable as a standalone icon. A combination of the "D" in the wordmark and the globe is sometimes used separately, primarily as the channel's logo bug during its programming.
+On March 31, 2008, before the season premiere of ''[[Deadliest Catch]]'', Discovery Channel debuted a new logo, and a new tagline ("The World is Just Awesome"), which took effect on-air on April 15. The new logo was designed by Boston-based design firm Viewpoint Creative, and replaced the longtime Aurora Bold Condensed font in the logo with the modified version of the Gotham font. The globe has been merged with the "D" in "Discovery", creating a monogram that was usable as a standalone icon. The combination of the "D" in the wordmark and the globe is sometimes used separately, primarily as the channel's logo bug during its programming.
 *[http://www.viewpointcreative.com/work/index.php?client=19&p=382&sb_t=240&c_t=4 Viewpoint Creative - Discovery Logo Mark and Identity Package]
@@ Line 53: / Line 53: @@
 [[File:Discovery Channel 2009.svg|center|250px]]
-Discovery was rebranded again in February 2009 by [[Royale]]. They also altered the logo slightly by modifying the globe again, making the word "CHANNEL" bigger, and completely detaching the globe from the D. The modified logo was rolled out to Discovery's international channels during the first half of 2009.
+Discovery was rebranded again in February 2009 by [[Royale]]. They also altered the logo slightly by modifying the globe again, making the word "CHANNEL" bigger, disconnecting the C and O, and completely detaching the globe from the D. The modified logo was rolled out to Discovery's international channels during the first half of 2009.
 *[http://www.weareroyale.com/work/28 Royale]
@@ Line 68: / Line 68: @@
 [[File:DSC DGlobe 2016 Reverse.svg|center|200px]]
-As part of a graphical refresh in July 2016, the D symbol and "Discovery" text is now encased inside a circle.
+As part of a graphical refresh in July 2016, the D symbol and "Discovery" text are now encased inside a circle.
+==Discovery==
 ===2019–present===
 [[File:Discovery Channel 2019.svg|center|300px]]
-On April 1, 2019, Discovery Channel debuted a new logo, and a new tagline ("The World is Ours"). The longtime globe became static and moved to the middle of the D, and the font of the name changed to a slimmer, bolder, more compacted font, replacing the Gotham font after 11 years.
+On April 1, 2019, Discovery Channel debuted a new logo (created by Roger, an LA-based design agency), along with a new tagline, "The World is Ours". The globe became static, flat and moved to the middle of the "D"; the font was switched to a modified version of Sharp Sans Extra Bold.
+{{Quote|Uniting the world of Discovery was incredibly important in the process, and with that, they wanted to be sure that the static mark reflected that. After some exploration of both abstract, and more classic map projections of the globe, we landed on a traditional map layout, tweaked to live within the circular shape|Roger Project Page}}
 *[https://www.hollywoodreporter.com/live-feed/discovery-launches-global-brand-refresh-1198545 The Hollywood Reporter]
+*[https://www.underconsideration.com/brandnew/archives/follow_up_new_logo_identity_and_on_air_look_for_discovery_channel_by_roger.php Brand New]
+* [http://roger.tv/branding/discovery-2019-rebrand/ Roger]
 ==External links==

Changes: Discovery Channel

Revision as of 03:31, 22 January 2020

The Discovery Channel

1985–1987

1987–1995

Discovery Channel

1995–2000

2000–2008

2008–2019

2008–2009

2009–2013

2013–2016

2016–2019

Discovery

2019–present

External links