Discovery Channel has been present in Italy since 1997, & has been exclusive to the Sky Italia platform since its launch in 2003.

1997–2000 2000–2008 2008–2009 2009–2019 2019–present
1997–2000 2000–2008 2008–2009 2009–2019 2019–present


Discovery Channel 1995

Discovery Channel was launched September 1, 1997.


Discovery Channel 2000

The logo was changed slightly in 2000 when the word "Channel" was moved into the underline, and the globe was altered to focus on the Pacific Ocean instead of any specific continent.


Discovery Channel 2008

In April 15 2008, Discovery Channel debuted a new logo, and a new tagline ("The World is Just Awesome"), which took effect on-air on April 15, 2008. The new logo was designed by Boston-based design firm Viewpoint Creative, and replaced the longtime Aurora Bold Condensed font in the logo with the modified version of the Gotham font. The globe has been merged with the "D" in "Discovery", creating a monogram that was usable as a standalone icon. The combination of the "D" in the wordmark and the globe is sometimes used separately, primarily as the channel's logo bug during its programming.

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Discovery Channel 2009

Discovery was rebranded again in March 10, 2009 by Royale. They also altered the logo slightly by modifying the globe again, making the word "CHANNEL" bigger, disconnecting the C and O, and completely detaching the globe from the D. The modified logo was rolled out to Discovery's international channels during the first half of 2009.


Discovery Channel 2019

On April 9, 2019, Discovery Channel debuted a major refresh since 2008 (created by Roger, an LA-based design agency), along with a new tagline, "The World is Ours". The globe became static, flat and moved to the middle of the "D"; the font was switched to a modified version of Sharp Sans Extra Bold.

“Uniting the world of Discovery was incredibly important in the process, and with that, they wanted to be sure that the static mark reflected that. After some exploration of both abstract, and more classic map projections of the globe, we landed on a traditional map layout, tweaked to live within the circular shape”
Roger Project Page