Discovery Family

For the United States Spanish language television channel, see Discovery Familia.

This page only shows primary logo variants.

For other related logos and images, see:



1996–1997	1997	1997–2001 (primary), 2001–2002 (secondary)	2001–2002	2002–2010	2006-2010 (alternate)	2010–present (merchandising), 2010–2018 (website)


2018–2019 (app)	2010–2013	2013–January 2014	January–October 2014	October 2014–present	2024–present (secondary)

Discovery Kids Channel

1996–1997

Designer:

Unknown

Typography:

Aurora Condensed Bold (Discovery)
Gill Sans Bold (Kids)

Launched:

October 7, 1996

Discovery Channel Kids

April-November 1997

Designer:

Unknown
Colossal Pictures (animated IDs)

Typography:

Aurora Condensed Bold (Discovery)
Funhouse (Kids)

Launched:

April 5th, 1997

A Discovery Channel Kids block launched on Discovery Channel in 1997; the block and Discovery Kids Channel rebranded as Discovery Kids later in the year. The block's original branding elements continued to air on the block and channel until 2001; some interstitials containing the logo lasted into 2002.

Discovery Kids

1997–2010

1997–2001 (primary), 2001–2002 (secondary)

Designer:

Silver Hammer

Typography:

Aurora Condensed Bold (Discovery)
Choc Regular (Kids)
Futura Bold (Channel)

Launched:

November 1997

This logo was still used as a screenbug until the 2002 rebrand.

2001–2002

Designer:

The Diecks Group

Typography:

Aurora Condensed Bold (Discovery)
Choc Regular (Kids)

Launched:

March 2001

In March 2001, Discovery Kids Channel rebranded. An animated version of the logo can be found at the end of episodes of Truth or Scare.

2002–2010

Designer:

Lambie-Nairn

Typography:

Aurora Condensed Bold (Discovery)
Choc Regular (Kids)

Launched:

September 14, 2002

This logo's debut on September 14, 2002 coincided with the start of Discovery Kids's stint as NBC's Saturday morning programming provider.

Since Discovery Kids' sister networks changed their logos with the Gotham font in 2008, this was the only Discovery network (alongside its Spanish-language counterpart, Discovery Familia) to remain with the Aurora Bold Condensed wordmark until it became the present.

2006–2010 (DK)

Designer:

Unknown

Typography:

Aurora Condensed Bold (Discovery)
Choc Regular (Kids)

Launched:

Unknown

A rare secondary logo was used for a brief period from 2006-2010 before the rebranding to The Hub where the channel was simply referred to as "@DK" in promos as well as the on screen bug in the corner

This logo is currently used in official merchandising. The website was later replaced with a website called Discovery Mindblown. Currently the domain redirects to the Warner Bros. Discovery Latin America website.

2018–2019 (app)

The Discovery Kids app was shut down on March 19, 2019.

The Hub

2010–2013

Designer:

Troika Design Group

Typography:

Hublish
(custom-made, modified from DIN)

Launched:

October 10, 2010

The brand for the new network was introduced on January 14, 2010. According to a press release, the logo symbolized "a catalyst of action and imagination" and was intended to represent the network's "thrilling, modern and dynamic" tone. Discovery Kids officially rebranded as The Hub on October 10, 2010.

Hub Network

2013–2014

Designer:

Unknown

Typography:

Hublish
(custom-made, modified from DIN)

Launched:

May 6, 2013

In May 2013, the word "Network" was added to the logo, and the channel began calling itself "Hub Network" in promos and press releases.

January–October 2014

Designer:

Oishii Creative

Typography:

Hublish
(custom-made, modified from DIN)

Launched:

January 13, 2014

A slight overhaul of the logo was launched on January 13, 2014, as part of its on-air look with the slogan, "Making Family Fun". However, this logo was short-lived as the channel was rebranded to Discovery Family nine months later.

Discovery Family

October 2014–present

Designer:

Radley

Typography:

Gotham (Discovery)
Pluto Medium Italic (Family)

On-air:
Futura Maxi CG Bold (2014-2022)
Montserrat Alternates Black (modified, 2022-2024)
Omnes (2022-2024)

Launched:

October 13, 2014

On June 12, 2014, it was reported that Margaret Loesch would step down from her role as Hub Network president and CEO by the end of 2014. On September 17, 2014, it was announced that the Hub Network would be rebranded to Discovery Family. A press release confirmed that the rebrand date would be on October 13, 2014. Hasbro sold 10% of the channel to Discovery Communications and Hasbro owned 40% and Discovery owned 60%. With this change, the Discovery name returned to the channel's name for the first time in four years. It was then launched on October 13, 2014. Its slogan was "Let's Go" until late 2017, when it changed to "All Together Now!". In May 2022, a month after Warner Bros. Discovery was founded, the slogan was changed again to "Better Together!" and the channel began airing properties from WB and Cartoon Network following the merger, such as Looney Tunes and Steven Universe

Discovery Family Channel

2024–present (secondary)

Designer:

Unknown

Typography:

Mohr Rounded Heavy (DFC)
Montserrat Alternates Black (Discovery Family Channel)

On-air
Omnes
Montserrat Alternates

Launched:

July 29, 2024 (Facebook page)

On July 29, 2024, Discovery Family's Facebook page revealed a tentative rebranding, name, and logo for the network, Discovery Family Channel, or DFC. Since September 2, the new logo appears on promos for Steven Universe, as well as the epilepsy warning before said show. However, the previous logo is still currently used on screenbugs, promos and bumpers.