For the United States Spanish language television channel, see Discovery Familia.
This page only shows primary logo variants.
For other related logos and images, see:


1996–1997 1997 1997–2001 2001–2002 2002–2010 2010–2018 (website)
1996–1997 1997 1997–2001 2001–2002 2002–2010 2010–2018 (website)
2018–2019 (App) 2010–2013 2013–2014 January–October 2014 2014–present  
2018–2019 (App) 2010–2013 2013–2014 January–October 2014 2014–present

Discovery Kids Channel (first era)


Designer:  Unknown
Typography:  Aurora Std Bold Condensed

Gill Sans Bold

Launched:  October 7, 1996

Discovery Channel Kids


Designer:  Unknown
Typography:  Aurora Std Bold Condensed
Launched:  October 20, 1997

Discovery Kids Channel (second era)


Discovery Kids 2000.png

Discovery Kids


Discovery Kids Canada.png

In March 2001, Discovery Kids Channel rebranded. An animated version of the logo can be found at the end of episodes of Truth or Scare. Even if this logo ended in 2002, the screen bug continued to be used until 2010 when DK became The Hub.


Discovery Kids logo.svg
Designer:  Lambie-Nairn
Typography:  Aurora Bold Condensed
Launched:  September 14, 2002

This logo's debut coincided with the start of Discovery Kids's stint as NBC's Saturday morning programming provider.

Since Discovery Kids' sister networks changed their logos with the Gotham font in 2008, this was the only Discovery network to remain with the Aurora Bold Condensed wordmark until it became The Hub on October 10, 2010. However, Discovery Kids was launched on September 14, 2002.

2008–2010 (alternate)

@DK 2008 Alt.svg

A rare secondary logo was used for a brief period from 2008-2010 before the rebranding to The Hub where the channel was simply referred to as "@DK" in promos as well as the on screen bug in the corner.

2010–present (consumer product packaging), 2010–2018 (website)

Discovery Kids online.svg

This logo is currently used in consumer product packaging. The website was later replaced with a website called Discovery Mindblown, and the website now redirects to Discovery Kids Plus

2018–2019 (App)


The Discovery Kids app was shut down on March 1, 2019.

The Hub

2008–2010 (pre-launch)

On April 30, 2009, Hasbro and Discovery Communications announced that they intended to launch a joint-venture television network which would use Discovery Kids' distribution network.


Logo-The Hub.png
Designer:  Troika Design Group
Typography:  Ubuntu-Title (modified)
Launched:  October 10, 2010

The brand for the new network was introduced on January 14, 2010. According to a press release, the logo symbolized "a catalyst of action and imagination" and was intended to represent the network's "thrilling, modern and dynamic" tone. The identity was created by Troika Design Group. The Hub premiered on October 10, 2010.

Hub Network


Hub Network logo.svg
Designer:  Unknown
Typography:  Ubuntu-Title (modified)
Launched:  May 6, 2013

In May 2013, the word "Network" was added to the logo, and the channel began calling itself "Hub Network" in promos and press releases.

January–October 2014

Hub Network 1.svg
Designer:  Unknown
Typography:  Ubuntu-Title (modified)
Launched:  January 13, 2014

A slight overhaul of the logo was launched on January 13, 2014, as part of its on-air look with the slogan, "Making Family Fun". However, this logo was short-lived because the channel was rebranded to Discovery Family nine months later.

Discovery Family


Discovery Family.svg
Designer:  Unknown
Typography:  Gotham (Discovery)
Pluto Medium Italic (Family)
Futura Maxi Bold
Launched:  October 13, 2014

On June 12, 2014, it was reported that Margaret Loesch would step down from her role as Hub Network president and CEO by the end of 2014. On September 17, 2014, it was announced that the Hub Network would be rebranded to Discovery Family. A press release confirmed that the rebrand date would be on October 13, 2014. Hasbro sold 10% of the channel to Discovery Communications and Hasbro owned 40% and Discovery owned 60%. With this change, the Discovery name returned to the channel's name for the first time in four years. It was then launched on October 13, 2014. Its slogan was "Let's Go" before changing to "All Together Now!".

See also

External links