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Revision as of 15:11, October 7, 2014

Discovery Kids (channel)

1996–1997

Discovery Kids 1996

In 1996, the Discovery Kids channel launched, though until 2000, it was only available on select cable providers.

1997–1998 

234517619 295

1998–2000

Discovery Kids

2000–2001

Discovery Kids 2000

2001–2002

Discovery Kids Canada

Discovery Kids (2001-2002)

In March 2001, the Discovery Kids channel rebranded; it's updated logo was made by The Diecks Group. An animated version of the secondary logo can be found at the end of episodes of Truth or Scare.

2002–2010

Discovery Kids logo

This logo's debut coincided with the start of Discovery Kids's stint as NBC's Saturday morning programming provider.

2010–present (website)

Discovery Kids online

This logo is currently used online and on consumer product packaging.

The Hub

2008–2009 (pre-launch logo)

Hubrender1

2010–2013

Logo-The Hub


2014-04-27 10.32.58 pm

Timer saying when Discovery Kids becomes The Hub


On April 30, 2009, Hasbro and Discovery Communications announced that they intended to launch a joint-venture kids television network which would use Discovery Kids' distribution network.

The brand for the new network was unveiled on January 14, 2010. According to a press release, the logo symbolizes "a catalyst of action and imagination" and is intended to represent the network's "thrilling, modern and dynamic" tone. The identity was created by Troika Design Group.

The Hub premiered on October 10, 2010.

Even though Discovery Kids no longer exists as a channel, it is still available as a website for children to learn about science.

Hub Network

2013–2014

Hub Network logo

In May 2013, the word "Network" was added to the current logo, and the channel began calling itself "Hub Network" in promos and press releases.

2014

Hub Network 1

A slight overhaul of the logo was launched on January 13, 2014, as part of its new on-air look with the slogan, "Making Family Fun".

Discovery Family

2014-present (tentative)


On June 12, 2014, it was reported that Margaret Loesch would step down from her role as Hub Network president and CEO by the end of 2014. On September 17, 2014, it was announced that the Hub Network will be rebranded to Discovery Family. A press release confirmed that the rebrand date will be on October 13, 2014. Hasbro will sell 10% of the channel to Discovery Communications and Hasbro will own 40% and Discovery wiil own 60%. With this change, the Discovery name will return to this channel's name for the first time in four years.


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