Discovery Kids


Discovery Kids 1996

In 1996, the Discovery Kids channel launched, though until 2000, it was only available on select cable providers.

March 1997–1999 


September 1997–2001

Discovery Kids 2000

March 2001–2002

In March 2001, the Discovery Kids channel re-branded; it's updated logo was designed by The Diecks Group. An animated version of the secondary logo can be found at the end of episodes of Truth or Scare.


Discovery Kids logo

This logo's debut coincided with the start of Discovery Kids's stint as NBC's Saturday morning programming provider.

Since Discovery Kids's sister networks changed its logos with Gotham font takeover in 2008, this was the only Discovery network to remain the Aurora Bold Condensed font text until it became The Hub on October 10, 2010.

2009–2010 (alternate logo)


A secondary logo was used for a brief period from 2009-2010 before the rebranding to The Hub where the channel was simply referred to as "@DK" in promos as well as the on screen bug in the corner.

2010–present (website)

Discovery Kids online

This logo is currently used online and on consumer product packaging.

The Hub

2008–2009 (pre-launch logo)



Logo-The Hub

2014-04-27 10.32.58 pm

Timer saying when Discovery Kids becomes The Hub

On April 30, 2009, Hasbro and Discovery Communications announced that they intended to launch a joint-venture kids television network which would use Discovery Kids' distribution network.

The brand for the new network was unveiled on January 14, 2010. According to a press release, the logo symbolizes "a catalyst of action and imagination" and is intended to represent the network's "thrilling, modern and dynamic" tone. The identity was created by Troika Design Group.

Hub- "It could happen" -Dan Vs

The Hub premiered on October 10, 2010.

Even though Discovery Kids no longer exists as a channel, it is still available as a website for children to learn about science.

Hub Network

2013-January 12, 2014

Hub Network logo

In May 2013, the word "Network" was added to the current logo, and the channel began calling itself "Hub Network" in promos and press releases.

January 13, 2014-October 13, 2014

Hub Network 1

A slight overhaul of the logo was launched on January 13, 2014, as part of its new on-air look with the slogan, "Making Family Fun". However this logo was shortlived because of the rebranding of the channel to Discovery Family.

Discovery Family


On June 12, 2014, it was reported that Margaret Loesch would step down from her role as Hub Network president and CEO by the end of 2014. On September 17, 2014, it was announced that the Hub Network will be rebranded to Discovery Family. A press release confirmed that the rebrand date will be on October 13, 2014. Hasbro sold 10% of the channel to Discovery Communications and Hasbro owned 40% and Discovery owned 60%. With this change, the Discovery name returned to this channel's name for the first time in four years. It was then launched on October 13, 2014. It's slogan is called "Let's Go!".

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