This logo's debut coincided with the start of Discovery Kids's stint as NBC's Saturday morning programming provider.
This logo is used online and on consumer product packaging.
On April 30, 2009, Hasbro and Discovery Communications announced that they intended to launch a joint-venture kids television network which would use Discovery Kids' distribution network.
The brand for the new network was unveiled on January 14, 2010. According to a press release, the logo symbolizes "a catalyst of action and imagination" and is intended to represent the network's "thrilling, modern and dynamic" tone. The identity was created by Troika Design Group.
The Hub premiered on October 10, 2010 (10.10.10).
Even though Discovery Kids no longer exists as a channel, it is still available as a website for children to learn about science.