Dish Network (DISH, an acronym for DIgital Sky Highway)[1] is an American direct broadcast satellite television provider. It was originally introduced and currently owned by EchoStar (then a different company) on March 4, 1996. Its primary competitor is DirecTV.
1996–1999[]
Designer:
Unknown
Typography:
Times New Roman
Launched:
March 4, 1996
This logo would later become the basis for all of the logos shown below.
1999–2000[]
SVG NEEDED
Designer:
Unknown
Typography:
Times New Roman (modified)
Launched:
1999
In 1999 the logo was simplified, with the portion of the orbit ring running behind the wordmark removed, the amount of signal pieces reduced from six to four, and all text becoming bolder.
2000–2005[]
Designer:
Unknown
Typography:
Times New Roman
Launched:
Early 2000
In early 2000[2], the "Dish" wordmark was altered and the stems were altered. This would later become the foundation for the next two logos below.
2005–2012[]
Designer:
Unknown
Typography:
Times New Roman
Launched:
August 16, 2005
On August 16, 2005, the Dish logo was slightly updated by having the bottom portion and the centimeter-long tail through the dot of the "i" both completely dropped from the logo. This update was at the time meant to reflect a new "Better TV for All" initiative[3] Dish would do for the next 6 years. Since then, the logo sometimes appeared without the "Network" part of the logo, before the short name became the front-facing name of the service.
As of December 2021, this still appears on the Customer Service applet on channel 100 (on pre-Hopper receivers). The logo (without "Network") is also still used for Dish México.
2012–2019[]
Designer:
Unknown
Typography:
Times New Roman
Launched:
January 2012 (reveal) February 1, 2012 (official)
To coincide with the rise of its new family of receivers (dubbed the Hopper and Joey), Dish refreshed its identity on February 1, 2012; these receivers, along with this logo, were first revealed a month prior at the 2012 Consumer Electronics Show. The orbit on the top and the word "Network" were both removed completely, and its logo was colored completely red, borrowed from the orbital portion of its previous logos, albeit in a brighter shade.
As of December 2021, this is still used on the Hopper 3 itself (since no new iteration of the receiver has been announced yet; the system software carries the current logo), as well as pre-Hopper receivers (since they are no longer updated since the current logo's introduction), including channel 100 and the Dish 101 program on channel 101, the latter which hasn't been updated much since mid-2016. Additionally, this still appears on the company's Investor Relations page, specifically in mobile view (on desktop, this logo appears for a split-second before the current logo takes its place).
2019–present[]
Designer:
Unknown
Typography:
Proxima Nova Bold
Launched:
December 2018 (tease) January 15, 2019 (official)
First teased in December 2018, Dish replaced the 1996 wordmark with a new sans-serif wordmark on January 15, 2019. The dot on the "i" is also smaller, and the signal is made of three pieces instead of four.
On September 30, 2024, DirecTV announced their plan to buy Dish Network and Sling TV from EchoStar, with the deal expected to go through in the 4th quarter of 2025. However, the deal was abandoned two months later.
