This page only shows primary logo variants.
For other related logos and images, see:


1996–2000 1999–2000 2000–2005 2005–2012 2012–2019 2019–present
1996–2000 1999–2000 2000–2005 2005–2012 2012–2019 2019–present

Dish Network (DISH, an acronym for DIgital Sky Highway)[1] is an American direct broadcast satellite television provider. It was originally introduced by EchoStar (then a different company) on March 4, 1996. It is currently operated by Dish Network Corporation as of January 1, 2008. Its primary competitor is DirecTV.



Dish Network 1996 no slogan.svg
Designer:  Unknown
Typography:  Times New Roman
Launched:  March 4, 1996

While the logo's basis has been the same until 2019, its logo has had 4 modifications, 3 of the later ones which became the more prominent basis for its logos.



Dish Network 1999 Logo.png
Logopedia InfoWhite.svg SVG NEEDED
Designer:  Unknown
Typography:  Times New Roman (modified)
Launched:  1999


Original Dish Network logo.svg
Designer:  Unknown
Typography:  Times New Roman
Launched:  Early 2000

In early 2000[2], the orbits surrounding the wordmark were removed, the stems were simplified to 4 and the whole logo became bold. This would since then become the foundation for the next two logos below.


Dish Network.svg
Designer:  Unknown
Typography:  Times New Roman
Launched:  August 16, 2005

On August 16, 2005, the Dish logo was slightly updated by having the bottom portion and the centimeter-long tail through the dot of the "i" both completely dropped from the logo. This update was at the time meant to reflect a new "Better TV for All" initiative[3] Dish would do for the next 6 years. Since then, the logo sometimes appeared without the "Network" part of the logo, before the short name became the front-facing name of the service.

As of December 2021, this still appears on the Customer Service applet on channel 100 (on pre-Hopper receivers).


Dish Network logo 2012.svg
Designer:  Unknown
Typography:  Times New Roman
Launched:  January 2012 (reveal)
February 1, 2012 (official)

To coincide with the rise of its new family of receivers (dubbed the Hopper and Joey), Dish refreshed its identity on February 1, 2012; these receivers, along with this logo, were first revealed a month prior at the 2012 Consumer Electronics Show. The orbit on the top and the word "Network" were both removed completely, and its logo was colored completely red, borrowed from the orbital portion of its previous logos, albeit in a brighter shade.

As of December 2021, this is still used on the Hopper 3 itself (since no new iteration of the receiver has been announced yet; the system software carries the current logo), as well as pre-Hopper receivers (since they are no longer updated since the current logo's introduction), including channel 100 and the Dish 101 program on channel 101, the latter which hasn't been updated much since mid-2016. Additionally, this still appears on the company's Investor Relations page, specifically in mobile view (on desktop, this logo appears for a split-second before the current logo takes its place).


Dish Logo.svg
Designer:  Unknown
Typography:  Proxima Nova Bold
Launched:  December 2018 (tease)
January 15, 2019 (official)

First teased in December 2018, Dish replaced the 1996 wordmark with a new sans-serif wordmark on January 15, 2019. The dot on the "i" is also smaller, and the signal is made of three pieces instead of four.


  1. "The Scoop on the Dish". Los Angeles Times (7 September 1996). Retrieved on 9 August 2019.
  2. "www.DISHNetwork.com". Dish Network (7 April 2000). Retrieved on 12 March 2017.
  3. Cicero, Mark. "New DISH Network Campaign Promises 'Better TV for All'; Six of Every 10 Former Cable Customers Label Digital Cable 'Poor Value'". Dish Network. Retrieved on 22 February 2017.

See also