Logopedia
Advertisement
For international versions of the Disney Channel, see Disney Channel (International).

1983–1987

The Disney Channel ID 1983

1987–1997

The lettering below the logo was changed sometime in 1987, made to resemble the wordmark logo of channel parent The Walt Disney Company. The wordmark portion of the logo was sometimes seen without the TV screen with the silhouette of Mickey Mouse's head, and vice versa, the screen logo was sometimes not seen alongside the wordmark portion of the logo.

1997–2002

Disney Channel 1997

To reflect the fact that the Disney Channel was transitioning from a premium channel to a basic cable service, its presentation was overhauled dramatically in 1997. The logo was often seen without the "CHANNEL" underneath the main logo, and the channel was usually referred to as just "Disney". Alternate versions of this logo were used for the channel's three program blocks that were launched after the rebrand, preschool-oriented morning block Playhouse Disney, adult-oriented nighttime block Vault Disney and preteen-targeted weekend block Zoog Disney. The new look was created by Lee Hunt Associates. This logo was also shown with many other characters in it, an element that was dropped in 2000.

2002–

Disney Channel 2002

Disney Channel started introducing a new look in the autumn of 2002. It came with a new logo, still based on the Mickey Mouse silhouette and Disney's signature. This logo was to be rolled out to other countries during the following year. Design agency Razorfish was involved in the rebranding. On YouTube, this period was called "logo loop". This logo has introduced after September 2002.

[3] [4] [5]

2010–

Disney channel Logo 2010

Disney Channel updated its on-air look on May 7, 2010 and began using a modified version of the 2002 logo, which originally was introduced two months earlier, being seen only in bumpers for the channel's weekend evening programming. The Mickey Mouse head silhouette is inside a box resembling a smartphone application icon this time. The previous logo is still currently used in several bumpers and promos. The last logo is only from your watching Disney Channel and when a show goes off.


Advertisement