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This page only shows primary logo variants.
1981–1982 (pre-launch) 1982–1986 1986–1997 1997–2002 1999–2002
1981–1982 (pre-launch) 1982–1986 1986–1997 1997–2002 1999–2002
2002–2014 2010–2014 2014–2017 2017–2019 2019–present
2002–2014 2010–2014 2014–2017 2017–2019 2019–present

The Disney Channel

1981–1997

1981–1982 (pre-launch)

Disney Channel - 1981
Designer:  Unknown
Typography:  ITC Avant Garde Gothic
Launched:  November 11, 1981

Upon Disney's announcement of a partnership with Group W to co-develop The Disney Channel on November 11, 1981, this logo was released to the press but wasn't published. The first cable advertisement it appeared on was for that of Group W's subsidiary cable service Teleprompter Cable TV on March 17, 1982.

1982–1986

The Disney Channel 1983
Designer:  Unknown
Typography:  Handel Gothic
Launched:  December 1982 (reveal)
April 18, 1983 (on-air)

The Disney Channel debuted on April 18, 1983 as a premium cable channel. Its original logo, which made its first appearance on marketing materials in December 1982, featured a rounded TV screen with horizontal lines and a Mickey Mouse silhouette.

1986–1997

Disney Channel logo 1987
Designer:  Rod Dyer
Typography:  Custom wordmark (Disney logo)
Times New Roman
Launched:  May 1986

The lettering below the logo was changed in May 1986 to resemble the wordmark of the newly-renamed The Walt Disney Company. The wordmark was sometimes seen without the TV screen with the silhouette of Mickey Mouse's head or vice versa.

Disney Channel

1997–2002

Disney Channel 1997
Designer:  Lee Hunt Associates
Typography:  Custom wordmark (Disney logo)
Helvetica Rounded Black
Triplex Sans Extra Bold (on-air)
Launched:  April 6, 1997

To reflect its transition from a premium channel to a commercial-free basic cable service, the Disney Channel's presentation was dramatically overhauled on April 6, 1997, removing the word "The" from its name and becoming simply Disney Channel (the original name was used for corporate reasons until 2004, as well as some international versions of the channel). This logo, a "Mickey TV" featuring the classic 1930's Mickey Mouse, was often seen without the word "CHANNEL" underneath, and the channel was usually referred to as just "Disney". Alternate versions of this logo were used for the channel's three program blocks launched one year after the rebrand: preschool-oriented morning block Playhouse Disney, adult-oriented nighttime block Vault Disney, and preteen-targeted weekend block Zoog Disney. The new look was created by Lee Hunt Associates with help from Cuppa Coffee, Cherry Bomb Studios and English & Pockett. This logo was also shown with many other characters in it, an element that was dropped in 2000 (with the exception of Toon Disney, when its iteration of this logo was dropped in 2002), though the original variant of the logo continued to be used until 2002, during the Playhouse Disney and Vault Disney blocks, along with "Imagineer That" segments and Disney Channel Original Movies.

1999–2002

Disney Channel 2000
Logopedia InfoWhite SVG NEEDED
Designer:  Autonomy
Typography:  Custom wordmark (Disney logo)
Helvetica Rounded Black
Triplex Sans Extra Bold (on-air)
Launched:  September 1999

A restyled variant of the 1997 logo was introduced on September 1999, making the "Mickey TV" 3D, changing its color and removing Mickey Mouse. After Vault Disney was discontinued in September 2002, this logo also appeared during the late night hours until the following logo was introduced.

2002–2014

2002–2010 (primary); 2010–2014 (secondary)

Disney Channel 2002
Designer:  Razorfish
CA Square
PMcD Design
Typography:  Custom wordmark (Disney logo)
Helvetica Rounded Black (modified)
Placard Bold Condensed (on-air)
FF Gothic Bold Condensed (on-air; 2002-2007)
Launched:  September 30, 2002

On September 30, 2002,[1] Disney Channel introduced a new logo still based on the Mickey Mouse silhouette (accompanied by a new, iconic four-note mnemonic jingle composed by Alex Lasarenko [1963–2020], set to the rhythm of the channel name, still in use today), which was rolled out to other countries the following year. Design agencies PMcD Design and CA Square were involved in the rebranding. In June of the following year, the channel started using a series of celebrity bumpers still in use, featuring live-action or animated characters drawing the logo with a glow stick. Even though the logo was replaced in May 2010, this logo was still used as a secondary logo, primarily on Glow Stick/Wand IDs until the redesign in May 2014.

2010–2014

Disney Channel (2010)
Designer:  Unknown
Typography:  Custom wordmark (Disney logo)
Helvetica Rounded Black (modified)
Placard Bold Condensed (on-air)
Launched:  May 7, 2010

On May 7, 2010, Disney Channel updated its on-air look and began using a modified version of the 2002 logo, which originally was introduced a month earlier in bumpers and promos for weekend evening programming. The Mickey Mouse head silhouette is inside a box resembling a smartphone application icon. Playhouse Disney also used a logo similar to this one, but it was short-lived as it soon became present-day Disney Junior. Despite that, the previous logos were still used as a secondary logo, mostly for Glow Stick/Wand IDs and for Original logos until the redesign in May 2014.

2014–present

2014–2017

Disney Channel 2014
Designer:  BDA Creative
United Senses
Typography:  Custom wordmark (Disney logo)
Placard Bold Condensed (on-air)
Launched:  May 23, 2014

On May 23, 2014, Disney Channel completely overhauled its logo for the first time in more than 11 and a half years. The new logo incorporates the ears moved on to the I of 'Disney' and the Disney logo in the Walt Disney font. Also, the tube shape was removed, two circles were added to the left and right of the dot of the "i", and the stylized Mickey Mouse head shape was retired after 12 years. The early normal lowercase "i" version without the Mouse Ears on the dot of the "i" of this logo was first used earlier in Germany on January 17. The transparent version of this logo is still used as a on-screen bug. This variant is still being used in India.

2017–2019

Disney Channel 2017
Designer:  MakinÉ Studios
Typography:  Custom wordmark (Disney logo)
Placard Condensed (on-air)
Launched:  March 24, 2017

With the series premiere of Rapunzel's Tangled Adventure, Disney Channel changed their logo to a 2D version of the previous logo on March 24, 2017, along with a major redesign of its graphics package. Similarly, in Latin America, the Disney Junior logo also became 2D that same year. Despite this logo variant being no longer used in the United States as of 2019, it was used internationally until 2023. The wand IDs also had an overhaul.

2019–present

Disney channel 2019
Designer:  MakinÉ Studios
Typography:  Custom wordmark (Disney logo)
Placard Condensed (on-air)
Launched:  February 2019

In February 2019, Disney Channel updated its on-air look and began using a modified version of the 2017 logo with a white-to-teal gradient in the Disney script and a darker shade of blue for the logo shape, which originally was introduced two months earlier in December 2018. It was later used on promos for Sydney to the Max, and eventually as part of their brand refresh in 2019. The new bumpers were made once again with this refresh, but the screen bug animation from 2017-2019 was still used until February 29, 2020.


References

  1. Forkan, Jim (September 30, 2002). Disney Channel Sets New Look.

External links


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