Logopedia
Advertisement
This article is about about the Indian (formerly pan-Asian) television conglomerate. For the content hub within Disney+, see Star (Disney+). For the Latin American streaming service, see Star+. For other uses, see Star TV (disambiguation). For uses outside of the Star brand, see Star (disambiguation).
This page only shows primary logo variants.
For other related logos and images, see:

Contents

1990–1994 1994–2000 1998–2011 2011–present 2011–2016 2016–2022 2022–present
1990–1994 1994–2000 1998–2011 2011–present 2011–2016 2016–2022 2022–present

Disney Star is the largest TV broadcaster in India. It was originally founded as STAR TV by the then-News Corporation and later renamed to Star India. Star India was acquired by The Walt Disney Company in 2019 along with other assets of 21st Century Fox, and officially renamed itself to Disney Star on 14 April 2022.

Its biggest competitors include Zee Entertainment Enterprises, Culver Max Entertainment (formerly Sony Pictures Networks India) and TV18 (including Viacom18) across India, as well as the Sun TV Network in several Indian regional states.

STAR TV

1990–1994

Star TV 1990.svg

STAR TV (Initially an abbreviation for Satellite Television Asian Region) was launched in British Hong Kong on 1 August 1990 by Hong Kong conglomerate Hutchison Whampoa (now CK Hutchison Holdings) to become a pan-Asian television network. It later expanded its service into Mainland China, Macau, Taiwan, South Korea, Japan, Southeast Asia, India and the Middle East.

On 1 July 1993, Rupert Murdoch’s News Corporation purchased 63.6% shares of STAR TV for $525 million, followed by the purchase of the remaining on the same day, becoming a wholly-owned subsidiary of News Corporation.

1994–2000

STAR TV (1994).svg
Designer:  Novocom
Typography:  Unknown
Launched:  Unknown

Another new company-wide look designed by Novocom was adopted on 1 October 1994 at midnight. A new look for the STAR TV Network was introduced on 30 March 1996. All of the STAR TV channels adopted logos with a pentagram, square and frame. In any channel promos, the STAR TV logo spinning dice format in every sides.

2001–2011

Star Television logo.svg

STAR TV underwent a corporate rebrand on New Year's Day 2001 at midnight stroke and introduced a new set of logos. During that time, STAR TV changed its company name to Star. The logo scheme of the STAR TV Network (the name of the channel next to the Star logo icon, contained within a rectangle with two opposite corners rounded) that had been used throughout the 2000s. Almost all Star-branded TV channels across Asia, with the exception of Viva Cinema, introduced new logos with this design.

On 1 August 2009, News Corporation restructured the STAR TV Network by dividing them into three divisions: STAR India, which retained STAR TV's India channels, Fox International Channels Asia (later Fox Networks Group) in Southeast Asia region, and STAR Greater China which comprising all assets in Mainland China, Hong Kong, Macau and Taiwan. Meanwhile, another division in the Middle East, STAR Select was later absorbed into Fox Arabia.

STAR Greater China itself later broke up into STAR China Media, which was sold to China Media Capital on 1 January 2014 and remaining assets in Hong Kong and Taiwan became a part of Fox Networks Group Asia, later known as Disney Networks Group Asia Pacific since 1 October 2021. Thus, STAR TV transformed into a foreign-owned Indian media company.

Star India

2011–2022

Star TV.svg

2011–2016

Hot Star Logo Black.jpg
Logopedia InfoWhite.svg SVG NEEDED
Designer:  venturethree
Typography:  Kohinoor
Launched:  Unknown

On 1 April 2011, nearly a year after British design agency venturethree rebranded Star India’s flagship channel Star Plus, the brand introduced a new corporate identity for Star India, with Kohinoor as the corporate typeface. The identity was centred on a glowing star, dubbed the ‘Hot Star’. This is not to be confused with the network’s digital streaming service, Hotstar, which was launched in 2015. The line was reduced from the end of the star, giving the star its current look.

From 28 June 2013 to 19 March 2019, Star India was a part of now-defunct 21st Century Fox after the original News Corporation was split.

2016–2022

Star TV 2016.svg
Designer:  DesignStudio
Typography:  Cádiz
Kohinoor
Launched:  Unknown

Another British design agency, DesignStudio, introduced a new identity for Star in 2016. The logo was simplified and flattened. This rebrand is confined to the network’s corporate website and social media platforms.[1] The Cádiz font by Luzi Type was introduced for usage on the website and social media, while Kohinoor remains in use by several TV channels.

On 20 March 2019, The Walt Disney Company completed its acquisition of 21st Century Fox, of which Star India was a fully-owned subsidiary. The Walt Disney Company’s Indian operations were greatly augmented by the acquisition, as Star India, Star’s digital content platform Hotstar and direct-to-home satellite TV operator Tata Sky (now Tata Play) are now part of the Disney portfolio.

Since 2021, The Walt Disney Company has also expanded the Star brand with Star general entertainment hub on Disney+ internationally, as well as Star Channel and Star+ in Latin America. In 2022, as they started to drop FOX branding in their channels, Disney Networks Group Taiwan relaunched Star World and Star Movies Gold to replace FOX Taiwan and Fox Movies.

Disney Star

2022–present

Disney Star 2022.svg

On 14 April 2022, Star India officially rebranded as Disney Star, three years after its acquisition by Disney. The orange Star logo from 2016 has been placed next to the iconic Disney logo.

References

External links

Advertisement