|1997–2010||2010–2014||2014–2019 (Asia), 2014–present (Romania)|
- Diva Universal replaced Hallmark channel in Russia in 2010.
- On September 20, 2010, Hallmark Channel in Asia was replaced by Diva Universal.
- Later on October 3, 2010, Diva Universal replaced Hallmark Channel in Romania. In 2010, Diva Universal also replaced Hallmark Channel in Bulgaria.
Despite being from 2010, the wordmark closely resembles the 1990 Universal Pictures logo.
2014–2019 (Asia), 2014–present (Romania)
On December 31, 2019 at 11:59pm, Diva and E! ceased operations in Asia. However, Diva still exists in Romania.