Logopedia
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1936–1957 1956–1986 1986–present 2018–present
1936–1957 1956–1986 1986–present 2018–present

1936–1956[]

Dole 1936

From its founding between 1936 and 1957, Dole did not use a proper logo on their labels. Instead, the cans sported the word "Dole" written with red all-capital letters in a sans-serif typeface.[1][2][3]

1956-1986[]

Dole 50s logo
Designer:  Gianninoto Associates
Typography:  Unknown
Launched:  September 19, 1956

1986–present[]

Dole logo
Designer:  Landor Associates
Typography:  ITC Avant Garde (modified)
Launched:  October 1984 (trademarked)
February 1, 1986 (first use)

Landor Associates created a new logo for Dole in 1986. The aim of the rebrand was to broaden Dole from being just a pineapple brand to a whole range of natural products, including fruits, vegetables, and juices.[4]

2018–present[]

Dole Green Leaf
Designer:  Unknown
Typography:  ITC Avant Garde (modified)
Launched:  October 15, 2018
Logopedia InfoWhite SVG NEEDED

Dole introduced a new logo on October 15, 2018.[5] Although the 1986 logo remained in use, a leaf and its slogan were added to the logo. In a news release, the logo was released behind:

  • Dole’s values, focusing on freshness, transparency and responsibility;
  • A new logo treatment “inspired by nature and its earth-given benefits;” and
  • The vibrant character attributes surrounding the Dole brand.

References[]

External links[]


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