From its founding between 1936 and 1957, Dole did not use a proper logo on their labels. Instead, the cans sported the word "Dole" written with red all-capital letters in a sans-serif typeface.[1][2][3]
October 1984 (trademarked) February 1, 1986 (first use)
Print variant
Landor Associates created a new logo for Dole in 1986. The aim of the rebrand was to broaden Dole from being just a pineapple brand to a whole range of natural products, including fruits, vegetables, and juices.[4]
2018–present[]
Designer:
Unknown
Typography:
ITC Avant Garde (modified)
Launched:
October 15, 2018
Logo with slogan
SVG NEEDED
Dole introduced a new logo on October 15, 2018.[5] Although the 1986 logo remained in use, a leaf and its slogan were added to the logo. In a news release, the logo was released behind:
Dole’s values, focusing on freshness, transparency and responsibility;
A new logo treatment “inspired by nature and its earth-given benefits;” and
The vibrant character attributes surrounding the Dole brand.
