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== 1936–1957 == |
== 1936–1957 == |
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{{Missing_former_logo}} |
{{Missing_former_logo}} |
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From its founding in 1936 until 1957, Dole did not use a proper logo on their labels. Instead, the cans sported the word "Dole" written with red all-capital letters in a sans-serif typeface. |
From its founding in 1936 until 1957, Dole did not use a proper logo on their labels. Instead, the cans sported the word "Dole" written with red all-capital letters in a sans-serif typeface. |
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*[http://www.flickr.com/photos/60585948@N00/120919598/ Dole Pineapple label from the 1960s] |
*[http://www.flickr.com/photos/60585948@N00/120919598/ Dole Pineapple label from the 1960s] |
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+ | == 1986–2018 == |
[[File:Dole logo.svg|200px|center]] |
[[File:Dole logo.svg|200px|center]] |
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*[http://www.williamberenson.com/media/William%20Berenson%20%20Brand%20Architect%20White%20Paper%2005.pdf Brand Matter by William Berenson] |
*[http://www.williamberenson.com/media/William%20Berenson%20%20Brand%20Architect%20White%20Paper%2005.pdf Brand Matter by William Berenson] |
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| + | ==2018-present== |
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| + | [[File:Dole-newlogo-2018_web.png|250px|center]] |
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| + | Dole introduces a new logo on October 15, 2018. Although the previous logo was kept, a leaf and its slogan were added to the logo. In a news release, the logo was released behind: |
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| + | *Dole’s values, focusing on freshness, transparency and responsibility; |
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| + | *A new logo treatment “inspired by nature and its earth-given benefits;” and |
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| + | *The vibrant character attributes surrounding the Dole brand. |
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| + | [https://www.thepacker.com/article/dole-unveils-new-logo-identity-brand-all-products Dole unveils new logo, identity brand for all products] |
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==External links== |
==External links== |
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*[http://www.dole.com/ Dole] |
*[http://www.dole.com/ Dole] |
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Revision as of 22:31, 15 October 2018
1936–1957
Template:Missing former logo From its founding in 1936 until 1957, Dole did not use a proper logo on their labels. Instead, the cans sported the word "Dole" written with red all-capital letters in a sans-serif typeface.
1957–1986
This logo was introduced in the late 1950s. It was designed by Gianninoto Associates.
1986–2018
Landor Associates created a new logo for Dole in the mid-80s. The aim of the rebrand was to broaden Dole from being just a pineapple brand to a whole range of natural products, including fruits, vegetables, and juices.
2018-present
Dole introduces a new logo on October 15, 2018. Although the previous logo was kept, a leaf and its slogan were added to the logo. In a news release, the logo was released behind:
- Dole’s values, focusing on freshness, transparency and responsibility;
- A new logo treatment “inspired by nature and its earth-given benefits;” and
- The vibrant character attributes surrounding the Dole brand.
Dole unveils new logo, identity brand for all products