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==2018-present== |
==2018-present== |
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[[File:Dole-newlogo-2018_web.png|250px|center]] |
[[File:Dole-newlogo-2018_web.png|250px|center]] |
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| − | Dole |
+ | Dole introduced a new logo on October 15, 2018. Although the previous logo was kept, a leaf and its slogan were added to the logo. In a news release, the logo was released behind: |
*Dole’s values, focusing on freshness, transparency and responsibility; |
*Dole’s values, focusing on freshness, transparency and responsibility; |
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*A new logo treatment “inspired by nature and its earth-given benefits;” and |
*A new logo treatment “inspired by nature and its earth-given benefits;” and |
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Revision as of 22:46, 15 October 2018
1936–1957
Template:Missing former logo From its founding in 1936 until 1957, Dole did not use a proper logo on their labels. Instead, the cans sported the word "Dole" written with red all-capital letters in a sans-serif typeface.
1957–1986
This logo was introduced in the late 1950s. It was designed by Gianninoto Associates.
1986–2018
Landor Associates created a new logo for Dole in the mid-80s. The aim of the rebrand was to broaden Dole from being just a pineapple brand to a whole range of natural products, including fruits, vegetables, and juices.
2018-present
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SVG NEEDED |
Dole introduced a new logo on October 15, 2018. Although the previous logo was kept, a leaf and its slogan were added to the logo. In a news release, the logo was released behind:
- Dole’s values, focusing on freshness, transparency and responsibility;
- A new logo treatment “inspired by nature and its earth-given benefits;” and
- The vibrant character attributes surrounding the Dole brand.
Dole unveils new logo, identity brand for all products