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Dominicks Domino's Pizza Logo 1965 (2) Domino's Pizza Logo 1969 (2) Domino1990 Dominos pizza logo Domino's
1960–1965 1965–1969 1969–1975 1975–1996 1996–2012 2012–present

DomiNick's Pizza



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Domino's was founded in Ypsilanti, Michigan in December of 1960 as "DomiNick's Pizza"; by James Monaghan, Tom Monaghan, and Dominick DiVarti.

Domino's Pizza


Domino's Pizza Logo 1965 (2)

The original Domino's logo featured a semi-realistic looking red domino, and the Domino's Pizza wordmark usually being placed to either side of the domino. The dots on the domino represent the pizza chain's original three locations.

Originally, Domino's had planned to add a dot for each new restaurant opened.


Domino's Pizza Logo 1969 (2)

Domino's introduced a more streamlined logo in 1969 accompanied with a bolder wordmark, set in Futura.



By 1975, a blue vertical rectangle was added next to the domino, and the wordmark was moved into the rectangle and flipped to the side.


Dominos pizza logo

By 1996, the logo was altered to look like a diamond. The red domino became a bit darker, and the Domino's Pizza text was altered again. This logo still appears in other countries and on most store signs in America, but television ads as well as many restaurants have started using the new logo.




On August 14, 2012, Domino's unveiled its new logo and dropped "Pizza" from their name since they stated they're more than pizza (however, the word "Pizza" remains used internationally with the new logo). In addition, the rectangle with the two dots was changed to the same colour as the rectangle with the text from the 1975 and 1996 logos. The logo looks similar to the 1969 logo.

This logo was first advertised on October 1, 2012.

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