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Domino's was founded in Ypsilanti, Michigan in December of 1960 as "DomiNick's Pizza"; by James Monaghan, Tom Monaghan, and Dominick DiVarti.
The original Domino's logo featured a semi-realistic looking red domino, and the Domino's Pizza wordmark usually being placed to either side of the domino. The dots on the domino represent the pizza chain's original three locations.
Originally, Domino's had planned to add a dot for each new restaurant opened.
Domino's introduced a more streamlined logo in 1969 accompanied with a bolder wordmark, set in Futura.
By 1975, the entire Domino's Pizza text was flipped to the side, and was in a blue rectangle, which makes the logo itself look "lied down".
By 1996, the logo was altered to look like a diamond. The red domino became a bit darker, and the Domino's Pizza text was altered again. This logo still appears in other countries and on most store signs in America, but television ads as well as some restaurants have started using the new logo.
On August 14, 2012, Domino's unveiled its new logo and dropped "Pizza" from their name since they stated they're more than pizza (however, the word "Pizza" remains used internationally with the new logo). In addition, the rectangle with the two dots was changed to the same colour as the rectangle with the text from the 1975 logo. The logo looks similar to the 1969 logo.
This logo was first advertised on October 1, 2012.