Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1960–1965 1965–1970 1970–1975 1975–1996 1996–2012 2012–present
1960–1965 1965–1970 1970–1975 1975–1996 1996–2012 2012–present

DomiNick's Pizza

1960–1965

DomiNick's Pizza - 1960
Designer:  Unknown
Typography:  Unknown
Launched:  December 1960

Domino's was founded in Ypsilanti, Michigan in December 1960 as DomiNick's Pizza by James Monaghan, Tom Monaghan, and Dominick DiVarti (whom the chain's name was named for).

Domino's Pizza

1965–1970

Domino's Pizza Logo 1965 (2)
Designer:  Unknown
Typography:  Eurostile Extended Bold ("DOMINO'S")
Cooper Black ("PIZZA")
Launched:  August 1965

The original Domino's logo featured a semi-realistic looking red domino, and the Domino's Pizza wordmark usually being placed to either side of the domino. The dots on the domino represent the pizza chain's original three locations.

Originally, Domino's had planned to add a dot for each new restaurant opened.

1970–1975

Domino's Pizza Logo 1969 (2)
Designer:  Unknown
Typography:  Futura
Launched:  October 23, 1970

Domino's introduced a more streamlined logo on October 23, 1970, accompanied with a bolder wordmark, set in Futura.

1975–1996

Domino1990
Designer:  Unknown
Typography:  Neue Haas Grotesk
Launched:  1975

In 1975, a blue vertical rectangle was added next to the domino, and the wordmark was moved into the rectangle and flipped to the side.

1996–2012

Dominos pizza logo
Designer:  Unknown
Typography:  Futura Condensed Bold
Launched:  1996

In 1996 the logo was altered to look like a diamond. The red domino became a bit darker and was rounded, and the Domino's Pizza text was altered again, this time using title case instead of all-caps.

This logo still appears in other countries, as well as a few remaining locations within the U.S. (many were since renovated, and therefore updated to the current logo).

Domino's

2012–present

Domino's
Designer:  JKR
Typography:  Custom
Launched:  August 14, 2012 (reveal)
October 1, 2012 (official)

On August 14, 2012, Domino's unveiled a new logo and dropped "Pizza" from their name since they stated they're more than pizza (however, the word "Pizza" remains used internationally with the new logo). In addition, the rectangle with the two dots was changed to the same color as the rectangle with the text from the 1975 and 1996 logos. The logo looks similar to the 1969 logo.

This logo officially took effect on October 1, 2012, retiring the previous logo that has been used for the past 16 years.

External links

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