Eurostile Bold Extended (DOMINO'S) Cooper Black (PIZZA)
Launched:
May 3, 1965
Domino's Pizza was created on May 3, 1965[1] by the merger of two Michigan pizza establishments:
Pizza from the Prop, which opened in mid-January 1959, was an outcropping of The Prop Drive-In in Ann Arbor, founded by James Gilmore and Seymour Lipnik.
Domi-Nick's Pizza was founded by Dominick DeVarti in Ypsilanti around August 1960, and taken over by Jim and Tom Monaghan soon after its founding. Another pizza restaurant known as Pizza King would be opened by the Monaghans in April 1962.
The pips on the domino represent the related Domi-Nick's and Pizza King restaurants opposite the standalone Pizza from the Prop. Reportedly, Domino's had planned to add a dot for each new restaurant opened.
In 1975, Domino's Pizza was sued by Amstar Corp., makers of Domino Sugar, on the grounds of a trademark violation. In September 1979, the courts ruled in favor of Amstar, to which Domino's would introduce the Pizza Dispatch brand for its new outlets until their appeal was approved. After a successful appeal the ruling would be overturned in April 1980, allowing Domino's Pizza to maintain its name.
In May of 2022, the logo was brought back as part of a promotional campaign for the fourth season of Stranger Things.
In 1996, an updated logo was adopted, angled at 45 degrees. The red domino became a bit darker and was rounded, and the Domino's Pizza text was altered again, this time using title case instead of all-caps.
This logo was still used in Costa Rica and Panama from 2000–2016 and Spain from 2009–2014.
August 14, 2012 (reveal) October 1, 2012 (official)
On August 14, 2012, Domino's unveiled a new logo and dropped "Pizza" from their name since they stated they're more than pizza (however, the word "Pizza" remains used internationally with the new logo).
This logo officially took effect on October 1, 2012, retiring the previous logo that has been used for the past 16 years.
2025–present
Designer:
WorkInProgress
Typography:
Domino’s Sans (custom-designed)
Launched:
October 8, 2025 (reveal)
On October 8, 2025, Domino's revealed a new version of their previous logo, with an updated typeface, and brighter colors.
