1964–1973
1964–1968
1968–1973
Similar to the 1964 logo, except the colors of the rectangles are reversed.
1973–1994, 2017-present (Doritos Throwback)
1973–1979, 2017–present (Doritos Throwback)
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SVG NEEDED |
This logo was reintroduced in 2017 for its taco flavor and Doritos Throwback.
1979–1985
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|
SVG NEEDED |
1985–1994
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|
SVG NEEDED |
1994–1999
1999–2000
2000–2006 (international), 2000-2005 (North America)
2004-2013 (North America)
On November 5, 2004, the Doritos logo changed in North America. This logo did not appear in retail stores until December 2005. This logo is still used on many Doritos delivery trucks.
2006–2013 (international) 2007-2017 (Japan)
2013–present
In February 2013, the Doritos logo changed once again.
2019 (North America)
In a campaign to draw in younger customers, Doritos' social media accounts and advertising swore off mentioning the name or showing the logo. It was replaced with the title "Logo Goes Here" and a logo which only uses a red triangle similar to the Doritos holding shape and the tagline "Another Level". A new commercial debuted on August 26th during the 2019 MTV Video Music Awards.
