Doritos

Contents
1964–1968	1968–1973	1973–1979, 2017–present (Doritos Throwback)	1979–1985	1985–1994	1994–1999
1999–2000	2000–2006 (international), 2000-2005 (North America)	2004–2013 (North America)	2006–2013 (international)	2013–present (international), 2015–2021 (Indonesia)	2019 (North America)

1964–1973

1964–1968

1968–1973

Similar to the 1964 logo, except the colors of the rectangles are reversed.

1973–1994, 2017-present (Doritos Throwback)

1973–1979, 2017–present (Doritos Throwback)

SVG NEEDED

This logo was reintroduced in 2017 for its taco flavor and Doritos Throwback.

1979–1985

SVG NEEDED

1985–1994

SVG NEEDED

1994–1999

1999–2000

2000–2006 (international), 2000-2005 (North America)

2004-2013 (North America)

On November 5, 2004, the Doritos logo changed in North America. This logo did not appear in retail stores until December 2005. This logo is still used on many Doritos delivery trucks.

2006–2013 (international), 2007-2017 (Japan)

2013–present (international), 2015–2021 (Indonesia)

Version without border

In February 2013, the Doritos logo changed once again.

Due to acquisition of PepsiCo shares of Indofood Fritolay Makmur by Indofood as well as the end of partnership in Indonesia, Doritos stopped production there for 3 years since August 2021, and then-current Doritos in Indonesia was rebranded as Maxicorn.

2019 (North America)

Doritos Anti-ad (2019)

In a campaign to draw in younger customers, Doritos' social media accounts and advertising swore off mentioning the name or showing the logo. It was replaced with the title "Logo Goes Here" and a logo which only uses a red triangle similar to the Doritos holding shape and the tagline "Another Level". A new commercial debuted on August 26th during the 2019 MTV Video Music Awards.

References

Doritos

Maxicorn (Indonesia only) ►