Logopedia
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1964–1973 1973–1979, 2017–present (Doritos Throwback) 1979–1985 1985–1994 1994–1999 1999–2000
1964–1973 1973–1979, 2017–present (Doritos Throwback) 1979–1985 1985–1994 1994–1999 1999–2000
2000–2006 (international), 2000-2004 (North America) 2004–2013 (North America) 2006–2013 (international) 2013–present 2019 (North America)  
2000–2006 (international), 2000-2004 (North America) 2004–2013 (North America) 2006–2013 (international) 2013–present 2019 (North America)

1964–1973

Doritos logo 1970s

1973–1979, 2017–present (Doritos Throwback)

Doritostacos


Logopedia InfoWhite SVG NEEDED

This logo was reintroduced in 2017 for its taco flavor and Doritos Throwback.

1979–1985


Logopedia InfoWhite SVG NEEDED

1985–1994


Logopedia InfoWhite SVG NEEDED

1994–1999

Doritos 1994

1999–2000

Doritos 1999

2000–2006 (international), 2000-2004 (North America)

Doritos 2001

2004–2013 (North America)

Doritos 2005

On November 5, 2004, the Doritos logo changed. This logo did not appear in retail stores until December 2005. This logo is still used on many Doritos delivery trucks.

2006–2013 (international)

Doritos 2007

2013–present

In February 2013, the Doritos logo changed once again.

2019 (North America)

LogoGoesHere 2019

In a campaign to draw in younger customers, Doritos' social media accounts and advertising swore off mentioning the name or showing the logo. It was replaced with the title "Logo Goes Here" and a logo which only uses a red triangle similar to the Doritos holding shape and the tagline "Another Level". A new commercial debuted on the 26th August during the 2019 MTV Video Music Awards.


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