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1996–2007	2007–2010	2010–2015	2015–2018

1996–2007[]

2007–2010[]

2010–2015[]

Google bought DoubleClick for $3.1 billion in 2008; however, the logo did not change until 2010.

2015–2018[]

BETTER LOGO NEEDED

DoubleClick merged with Google Analytics 360 Suite to form Google Marketing Platform.

DoubleClick

Google Marketing Platform

►

V • T • E DoubleClick
Ad Exchange \| Ad Planner \| for Advertisers \| for Publishers (Small Business) \| Studio

V • T • E

Part of Alphabet Inc.

Staple services
Android | Flights | Images | Maps (My Maps) | News | Photos | Search Engine | Translate | TV | Videos | YouTube

V • T • E

Part of Google

Staple products/services
YouTube iOS | YouTube Android | Kids | Music | Premium | Shorts | Studio | TV

Other products/services
Advertising | Blog | Create | Creators | CSAI Match | Culture & Trends | Family | Learning | Select | Social Impact | Theater | VR | YouTube for Artists

Defunct:
Capture | Creator Academy | Direct | Gaming | Go | Originals | Rewind | Screening Room | Video Editor | XL | YouTube for Wii

V • T • E

Part of Google

Platforms:
Auto | Automotive | Go Edition | One | Package Kit | Studio | Source | TV | Wear OS | XR

Software skins
FireOS¹ | HTC Sense² | MagicOS⁹ | Microsoft Launcher³ | LineageOS⁷ | One UI⁵ | EMUI⁸ | ColorOS¹³ | Xiaomi HyperOS⁴ | Funtouch OS¹⁰ | OriginOS¹¹

Defunct
Androidify | Cyanogen OS⁶ (CyanogenMod⁶ ⁷) | MIUI⁴ | Nokia X¹² | Samsung Experience⁵ | TouchWiz⁵

Notes

¹	Developed by Amazon.
²	Developed by HTC.
³	Developed by Microsoft.
⁴	Developed by Xiaomi.
⁵	Developed by Samsung Electronics.
⁶	Developed by Cyanogen Inc.
⁷	Aftermarket Android custom ROM.
⁸	Developed by Huawei. Now used on HarmonyOS for Mainland China models only.
⁹	Developed by Honor since 2021. Formerly developed by Huawei.
¹⁰	Developed by Vivo.
¹¹	Developed by Vivo, For Mainland China models only.
¹²	Developed by Nokia, later Microsoft Mobile.
¹³	Developed by Oppo

Google Workspace (Marketplace)
Admin | Calendar | Chat | Classroom (Assignments) | Drive | Editors (Docs | Sheets | Slides | Sites | Forms | Drawings | Vids) | Gmail | Groups | Meet | Keep | Tasks | Vault | Voice

Google Play
Books | Games | Console | Points | Pass

Chrome
Incognito Mode | Web Store
Other: Canary | Chromium | Apps

Platforms & Services
ChromeOS | Cast | Cloud (Chronicle Security) | Fi Wireless | Fit | One | Pay | TV | Wallet | VR (Tilt Brush) | Wear OS

V • T • E

Part of Google

Software skins:
One UI Watch¹

Notes

¹	Developed by Samsung Electronics

Hardware
Chromebook | Google TV Streamer | Fitbit | Home | Nest | Pixel
Defunct: Chromecast | Glass | Daydream

Development & Enterprise
AdMob | Ads | AdSense (TV) | AI | Analytics | BigQuery | Code Labs | Dart | Developers | Display Network | Finance | Firebase | Flutter | Go | Looker | Material Design | Merchant Center | Business Profile | Public Data Explorer | Scholar | Trends | Webmasters | Web Toolkit

Hoaxes
Blimp Ads | Translate for Animals

Other
.app | .dev | Accounts | APIs | ARCore | Arts & Culture | Assistant | Authenticator | Blogger | Books (Ngram Viewer) | Contacts | Chrome Remote Desktop | Earth | Environment | Fonts | Gboard | Gemini (chatbot | language model) | Google.org | I/O | Merchandise Store | Messages | My Ad Center | News Initiative | Phone | Programmable Search Engine | Quick Share¹ | ReCAPTCHA | Santa Tracker | Science Fair | Settings | Shopping | Snapseed | Google Store | Street View | Tech Equity Collective | Vevo | Video Quality Report | WebM | WebP

Former
Boston Dynamics² | CapitalG² | DeepMind² | Fiber² | GV² | Jigsaw² | Motorola Mobility⁴ | Zagat

Defunct
Aardvark | Alerts | Allo | Answers | App Maker | Blogs | Building Maker | Buzz | Cardboard | Checkout | Cloud Platform | Code (Code Search) | Commerce Search | Content Network | Currents | Desktop | Domains³ | Duo | DoubleClick | Express | Fusion Tables | Health | iGoogle | Image Labeler | Inbox | In Quotes | Jaiku | Jamboard | JAM with Chrome | Jump | Knol | Labs (Experimental Labs) | Latitude | Lively | Maker Studios | Map Maker | Meebo | Nearby Share | Notebook | Now Launcher | Orkut | Pack | Page Creator | Pay Send | PDF Viewer | Picasa | Play Movies & TV | Play Music | Play Newsstand | Podcasts | Postini Service | PowerMeter | Reader | Real-Time Search | Shoelace | Sidewiki | Softcard | Google Special Search | Squared | Stadia | Tango | Toolbar | Trips | TV (set-top boxes) | TV Ads | U.S. Government Search | Video Player | Wave | Wave Protocol | Web Accelerator

Notes

¹	Originally developed by Samsung Electronics, co-produced with Google since 2024.
²	Became a subsidiary of Alphabet Inc.
³	Merged into Squarespace.
⁴	Now owned by Lenovo.

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