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| 1996–2007 | 2007–2010 | 2010–2015 | 2015–2018 |
1996–2007
2007–2015
2007–2010
2010–2015
Google bought DoubleClick for $3.1 billion in 2008, but the logo didn't change until 2010.
2015–2018
DoubleClick's services were rebranded into the Google name in 2018.
DoubleClick
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| Ad Exchange | Ad Planner | for Advertisers | for Publishers (Small Business) | Studio
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