Dr Pepper

This page only shows primary logo variants. For other related logos and images, see: Other

1885–1906	1891–1906	1906–1911	1911–1923	1923–1926	1926–1930	1930–1941
1941–1950	1950–1959	1958–1960	1960-1971	1962-1967	1963–1971	1971–1983 (primary), 1983–1990 (secondary)
1983–1990	1990–1997	1997–2006, 1997–2004 (UK & Ireland)	2004–2011 (UK & Ireland)	2006–2019	2011–present (UK & Ireland)	2015–present

Dr. Pepper

1885–1906

SVG NEEDED

Generally rendered in either red or black.

1891–1906

SVG NEEDED

Designer:  Helen “Nellie” Eastland Kellner

Typography:  Custom

Launched:  1891

1906–1911

SVG NEEDED

1911–1923

SVG NEEDED

1923–1926

SVG NEEDED

1926–1930

SVG NEEDED

1930–1941

SVG NEEDED

1941–1950

Dr Pepper

1950–1959

This logo was introduced in June 1950.

1958-1971

1958–1960

Designer:  Frank Gianninoto & Associates

Typography:  Custom

Launched:  March 1958

This logo first appeared on cartons in early 1958.

1960-1971

Designer:  Unknown

Typography:  Custom

Launched:  1960

1962-1967

1963–1971

This logo first appeared in 1963, with appearances in advertising becoming more frequent around 1967. This logo was used only on cartons until the late sixties, when it began appearing on some glass bottles. Its frequency and range of application are uncertain, and examples of it are hard to find.

1971–1983 (primary), 1983–1990 (secondary)

Designer:  Sandgren Murtha Lubliner

Typography:  Custom

Launched:  October 7, 1971

This logo would first be used on the packaging of Sugar Free Dr Pepper upon its launch on April 8, 1971. It wouldn't be until October 7 when the redesign was announced to the public and carried over to the rest of the brand.

1983-1997

1983–1990

Designer:  The Berni Co.

Typography:  Custom

Launched:  November 1983

1990–1997

Designer:  The Berni Co.

Typography:  Custom

Launched:  October 1990

1997–2006, 1997–2004 (UK & Ireland)

Designer:  Peter Antipas for Berni Design

Typography:  Friz Quadrata

Launched:  January 1, 1997

2004–2011 (UK & Ireland)

SVG NEEDED

2006–2019

Designer:  Schawk/CSAB

Typography:  Custom

Launched:  March 2006

Dr Pepper products adopted new packaging in March 2006, coinciding with the introduction of Dr Pepper Berries & Cream, and in time for the renaming of Dr Pepper Ballpark on April 1. Despite it being replaced in 2015, this logo was still used in some way until mid-2019.

2011–present (UK & Ireland)

BETTER LOGO NEEDED

2015–present