Dreamcast was the first sixth-generation video game console and the final home console made by Sega, before becoming a third party publisher. In North America, the console was branded as Sega Dreamcast until early-2000.
The Japanese version of the logo was orange, a color locally synonymous with joy and happiness. The American version of the logo was changed to red. The European/PAL version was colored blue to avoid trademark infringement issues with German video game publisher Tivola; who had been using an orange swirl as its logo since 1995.