On 15 November 2012, Australian railway company Metro Trains Melbourne and advertising agency McCann released a public safety announcement song and campaign entitled Dumb Ways to Die to promote and draw comparisons between not following safety protocols and to reduce accidents in their railway systems, metros and other ways of dying that is considered stupid. It became its own brand due to its popularity and was brought by Australian video game company PlaySide Studios in 2021.
2025–present[]
Designer:
Unknown
Typography:
Unknown
Launched:
October 2025
In 2025, the logo of the franchise was changed, featuring all capital letters.
