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In 1960, a new logo was introduced which featured an illustration of a circular wordmark representing a donut. The upper half was colored pink while the other half was situated inside a pink coffee cup, thus giving a visual meaning to the company's name.
In 1976, the first logo to be used in the current Frankfurter font was introduced, composed of the word "Dunkin" in orange and the word "Donuts" in hot pink below it. In 2017, this logo was briefly reused in their commercials alongside with the 2007 logo.
In January 2002, Dunkin' Donuts unveiled a new logo, which added an illustration of a steaming styrofoam coffee cup outlined in orange with the company's wordmark set over a pink square, next to the previous logo. This logo is still used at some locations.
A modified version of the previous logo was introduced in 2007 without much fanfare, featuring a revised cup design with the wordmark on it changed to read the company's alternate "DD" logo and the square behind it changed to be both orange and pink.
On January 25, 2019, Dunkin' Donuts dropped "Donuts" from its name and rebranded as simply "Dunkin" in order to better reflect their range of products beyond donuts and coffee. The "DD" initials remain though. It was first used at their new location at Quincy, Massachusetts in 2018, and was rolled out the following year. It is still known as "Dunkin' Donuts" outside the U.S. and excluding several countries.
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