Bill Rosenberg opened the Open Kettle in 1948, a restaurant selling doughnuts and coffee in Quincy, Massachusetts (a suburb of Boston).
Dunkin' Donuts
1950–1967
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In late May 1950, Bill changed the name to Dunkin' Donuts after discussions with company executives.
1967–1976
Designer:
Appelbaum & Curtis
Typography:
Custom
Launched:
March 1967
In 1967, a new logo was introduced which featured an illustration of a circular wordmark representing a donut. The upper half was colored pink while the other half was situated inside a pink coffee cup, thus giving a visual meaning to the company's name.
On September 20, 1976, the first logo to be used in the current Frankfurter font was introduced, with "Dunkin" in orange and "Donuts" in hot pink beneath it, accompanied by a simplified cup-and-donut resembling the previous logo.
In 1977, the cup symbol was axed in favor of only the wordmark.
2002–2019
Designer:
Unknown
Typography:
Frankfurter
Launched:
January 2002
The logo was updated to have brighter colours. In 2017, this logo was briefly reused in their commercials alongside with the 2007 logo.
2002–2007
Designer:
Berry Design
Typography:
Frankfurter
Launched:
January 2002
In January 2002, Dunkin' Donuts unveiled a new addition to its logo: an illustration of a steaming styrofoam coffee cup outlined in orange with the company name set over a pink square, next to the pre-existing wordmark. This logo is still used at some locations.
A modified version of the previous logo was quietly introduced on October 24, 2007, featuring a revised/simplified cup design with the wordmark on it changed to read the company's alternate "DD" logo and the square behind it changed to be both orange and pink. This logo is still used in some non-US countries.
Dunkin' Sans (custom-designed, based on Frankfurter) Dunkin' Serif (custom-designed, modified from Souvenir)
Launched:
January 25, 2019
On January 25, 2019, Dunkin' Donuts dropped the word "Donuts" from its name to better reflect their range of products beyond donuts and coffee. This logo was first used at their new location at Quincy, Massachusetts in January 2018, and was rolled out the following year. It is still known as "Dunkin' Donuts" outside the U.S., excluding several countries. The rebranding name will eventually be rolled out to all of its international stores. This logo is still used at most locations.
2022–present
Designer:
Unknown
Typography:
Dunkin' Sans (custom-designed, based on Frankfurter)
